"It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles."
Sun Tzu, The Art of War
Winning B2B Marketing:
Proven Methods That Drive
Revenue, Leads and Awareness
Veteran B2B Marketer and Author Chris Ryan leveraged his decades of B2B marketing and sales experience—as a Silicon Valley veteran, B2B marketing executive and founder of a growing B2B marketing agency with clients across the globe—to craft a turnkey strategic primer for the B2B marketing practitioner or business leader who is accountable for better performance in the form of increased revenue, leads and awareness.
Ryan shares the proven best practices that have made him one of the country’s foremost practitioners, speakers and writers in B2B marketing, offering straightforward, incisive insights that will quickly help improve sales and marketing performance.
Everything in this book is based on experience and results. Whether you have a large or small budget, these practices can boost your awareness, leads and revenue. If your organization is underperforming on the B2B marketing front, this is your chance to stop floundering and start winning.
Get your copy now and learn how to:
- Quickly assess and determine their marketing and sales models
- Effectively align sales and marketing efforts and compete against larger players on a limited budget
- Use cost-effective pull marketing techniques to bring increased awareness and qualified leads
- Stop guessing, start measuring