What Readers are Saying About How to Create an Unstoppable Marketing and Sales Machine
[blockquote cite=”James W. Obermayer, Executive Director, Sales Lead Management Association”]You need a notepad to read this book. The ideas will fly from the pages and you must write them down. Christopher Ryan’s latest work isn’t just for marketers; it is for every sales manager and business owner that wants growth. I like the 7 Characteristics of a Fusion marketer, and the 7 deadly sins of Sales and Marketing. Chapter 16 about building a powerful lead machine is worth the price of the book. Chapter 17 on how to Synchronize Marketing and Sales for Superior Performance is a must for company presidents. And chapter 36 on How to Rescue a Failing Marketing and Sales Operation is a blueprint for action. Don’t buy one, buy a copy for each senior manager in marketing and sales. Get them to discuss it weekly and you’ll get results.
[blockquote cite=”Nancy Reed – Director – Marketing & Creative Services, Space Foundation”]What great insights to start a new year with! I’ve worked in marketing for over 20 years, but am always hungry for new, practical ideas to make me a better marketer. The tools we have to communicate with our customers and how our customers seek information have changed immensely in the past five years and it is imperative marketing professionals keep up or lose market share. Chris Ryan’s book covers what we need today to stay competitive. It becomes immediately evident Chris knows the world of marketing inside and out and that he appreciates the challenges marketing professionals face today in blending classic advertising tools with current social media and interactive options. The book offers timely and insightful tools and tips for marketing professionals to use immediately to kick up their marketing efforts.
Chris also offers good, sound measurement ideas and demonstrates he understands how working within tight budgets and to justify marketing expenditures, professionals are under the gun to find solutions to measure lead generation and advertising effectiveness. One of my favorite parts of the book is the practical advice offered to create synergy between marketing and sales departments, which as any of us in the field know is a difficult challenge. He stresses how critical creating this alliance is in building consistent and lasting brands in the market. I am excited to incorporate what I learned in this book into my own marketing department. Who wouldn’t want to create a continuous, repeatable and unstoppable marketing and sales machine?
[blockquote cite=”Myron Berg – CTO, Bit Weld”]If you are like most businesses in today’s economy, you are concerned about getting more for your money. How to Create an Unstoppable Marketing and Sales Machine is the perfect book for you. Each section is broken down into chapters for a well organized plan. This book is written in simple easy to understand terms. The key to Chris Ryan’s theory is team work between Marketing and Sales. Too often these two teams work against each other, as though business was a competition. Ryan brings his knowledge, wisdom, and experience to this book. This book challenges readers to rethink their marketing plan. Cutting edge marketers will benefit from Ryan’s expertise.
This book presents the strategy and tactics required to build an efficient and effective b2b marketing presence. It’s really about achieving two critical goals; getting more qualified leads and lowering cost of sales. Too many b2b marketing books talk about the latest trend or an innovative idea. Yes, this book is extremely up-to-date with the latest social media and pull marketing techniques. But more importantly, it presents an overall strategy along with these and other techniques to achieve bottom line business results. In a sense, it’s a handbook with practical advice for those that want to make their own marketing operations more effective. It’s an easy read, yet it’s a reference that I’ll continue to use going forward.
I’m a technology entrepreneur having participated or led several small and medium sized businesses. I’ve personally seen many CXO’s tolerate infective marketing, jump on every latest fad, or try too many tactics without regard for bottom line results. And of course how does a newer or smaller organization compete against bigger, better funded, and entrenched operations. This book provides insight and techniques to build a marketing system that delivers consistently improving results. The book resonated with me and I strongly recommend it to others looking to improve the marketing performance of their business.
[blockquote cite=”Sue Collier”]If you’re looking to improve your B2B marketing, you need this manual. Almost brilliant in its simplicity–the first suggestion is to stop doing what is not working (duh, right?!)–it goes on to provide many more “a-ha” moments. You’ll learn exactly what you need to do to market in today’s changing environment. The author talks in-depth about planning, positioning, choosing media, and motivating your team…everything you’ll need to immediately start to see results. It’s not surprising to see that the author has been named one of the Top 100 US Marketers for three years by Target Marketing magazine.
[blockquote cite=”Marilyn Schrepel, CPA”]How to Create an Unstoppable Marketing and Sales Machine is an outstanding book. It helped me organize my thoughts about how to approach the market and is filled with great ideas on how to generate new sales prospects. I recommend it highly.
[blockquote cite=”Laura McGuire – CEO, SmartTracks, Inc.”]Chris Ryan’s 4th book is the best yet because he shares all the knowledge necessary for building a powerful business-to-business marketing and sales engine. This book offers numerous proven strategies, but most important, Chris lays outs multiple plans for what you can do right now to streamline and optimize your marketing and sales operations. Grab a copy of this book and learn from a professional who has honed his skills on behalf of some of the best companies in America.
[blockquote cite=”Bill Thomas – President, USA-One”]Marketing expert Chris Ryan (and author of High-Performance Interactive Marketing, 2001) inventories his remarkable amount of wisdom regarding the value of building a solid sales and marketing foundation that non-marketers will readily grasp—and, one hopes, apply. Appreciating that the ultimate goal—to improve the marketing ROI and increase marketing’s throughput effectiveness—demands a lot of change within American small business, Ryan positions the soft skills while encouraging and teaching you how to create the unstoppable marketing and sales machine. In point of fact, Ryan’s entire book is laid out in the manner of a good change-leadership strategy: he’s authored the “go to war” plan for SMB’s.
If the economy has taken its toll on your business, don’t just run out and buy the next consultant who offers you results; make yourself aware of what will work for you and your team – prove the business case, make them walk you through their success strategy they employ. This book will teach you what to ask and how to create accountability in your marketing efforts – know the battlefield before you engage. Winning, absorbing, and, yes, implementable.
[blockquote cite=”Paul E. Szemplinski – Owner, Integrated Document Technologies, Inc.”]How to Create an Unstoppable Marketing and Sales Machine is a great read and contains practical advice for anybody functioning in a sales or marketing capacity. Salient points are raised throughout the book authored by Chris … guaranteed to make your rethink your marketing and sales strategies. Avoiding the 7 Deadly Sins, Quick & Effective Market Research…(and how to do it with breaking the bank)…and much more you can learn from someone in the know. Packed with wisdom and experience from a seasoned veteran with over 20 years in a sales and marketing capacity.
[blockquote cite=”John Leavy – President, InPlainSite Marketing”]Chris, looks like you have done it again! How to Create an Unstoppable Marketing and Sales Machine is a valuable resource in this lousy economy. If SMB’s plan on being in business next year they had better have their “A Game” going. I especially liked the chapters on measuring. Companies have to measure the success of their marketing tactics … money, time and labor are in short supply right now. Congratulations.
[blockquote cite=”Laura Norwicke”]So often marketing and sales teams are pointing fingers at each other for why leads aren’t generating and sales aren’t closing. And usually the manager of both teams are reporting to the same chief who must decide — especially in today’s economy — just who has to be fired. Well, it doesn’t have to be this way. In “How to Create an Unstoppable Marketing and Sales Machine”, author Christopher Ryan provides more than 300 pages of detailed, irrefutable guidance on how to fine tune operations, streamline external (as well as internal) marketing and sales communications and integrate efforts like a well-oiled internal combustion machine. Only the energy propelled this time around is in the form of major awareness of your business, highly qualified leads and a massive thrust in revenue.
Chapter four specifies how to use Pull Marketing to attract buyers early in the game and shorten the sales cycle. Chapter 10 amplifies the importance of identifying and differentiating your position strategy from your competitors. Chapters 16 and 17 describe how to create a powerful lead engine and synchronize your marketing and sales departments. Chapter 27 explains the information you must capture in a marketing/sales database and how to plot a course to maximize its effectiveness. Chapters 30 and 31 discuss how to assemble and cultivate a winning marketing and sales team. Overall there are 38 chapters of knowledge that will help pretty much any owner or manager grow the business, whether its brand new or decades old; small, medium or large in size. This book would benefit the novice entrepreneur, college graduate or seasoned business person and comes highly recommended.
[blockquote cite=”Gary Kielpikowski”]Chris Ryan utilizes his expansive expertise in business revealing his formulas for sales and marketing success in an engaging, sensible, and well written book. It will expand your strategic and tactical horizons for you and your organization’s winning success. A must read for anyone in the B2B marketing and sales field.
[blockquote cite=”Chris Smith”]As a B2B marketer I need to know the latest and the most effective strategies and techniques for success. From traditional media to social media marketing, this book covers exactly what you need to know. I particularly enjoyed Christopher Ryan’s perspective on how to align marketing and sales to get the most impact.
[blockquote]Christopher Ryan’s latest work isn’t just for marketers; it is for every sales manager and business owner that wants growth …[/blockquote]
[blockquote]Chris knows the world of marketing inside and out and that he appreciates the challenges marketing professionals face today in blending classic advertising tools with current social media and interactive options …[/blockquote]
[blockquote]If you’re looking to improve your B2B marketing, you need this manual …[/blockquote]