1. Is our brand crystal clear to prospects?
2. Is our brand differentiated from competition?
3. How strong is our brand compared to competitors?
4. Does our brand align with our corporate culture?
5. Are we perceived as we want to be?
6. Does our brand fit tomorrow or yesterday?
7. Are there liabilites to our brand?
8. Are we acknowledged leaders in our industry?
9. Are we well known in our field?
10. Do our employees take pride in our brand?
11. Does our brand make it easier/harder to sell?
12. The value of our brand over and above other assets.
(*) Required Field