Bridging The Gap Between Sales and Marketing
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A hallmark of successful organizations is both synchronized and optimized Marketing and Sales
However, if you are a marketing manager at a company that uses direct sales representatives, you know that these people can be either your best friends or your worst nightmare. Chances are they are somewhere in between, but you need to remember that your sales team can either make your life easier, or be a constant source of irritation.
This free white paper examines the conflict between sales and marketing. While each department implements overlapping functions, they still need each other in order to succeed. Don’t let internal conflict hurt your bottom line.
This free white paper examines this conflict, and gives you practical solutions. After reading, you will know:
- How to build good relationships that work
- How to define and quantify the Marketing to Sales handoff
- That a hallmark of successful organizations is synchronized and optimized Marketing and Sales