Jim Obermayer, Executive Director of the Sales Lead Management Association, interviews Chris Ryan. They discuss the most significant findings in Fusion Marketing Partner’s annual survey of 1400+ sales and marketing executives.
Trends in B2B Marketing and Lead-to-Revenue Research Report – 2017
Chris Ryan, CEO of Fusion marketing Partners reviews the most significant findings in Fusion Marketing Partner’s annual survey of sales and marketing executives. There are substantial surprises which gives us hope for sales and marketing and yet some results which dash our dreams of change.
This annual report on B2B marketing and lead-to-revenue (L2R) issues and trends was compiled from a survey of 1,425 Marketing and Sales pros, as well as CEOs and owners. Companies ranged in size from start-ups to $500 million-plus businesses. The survey results reflect the perspective of senior leadership. 72 percent of respondents were Director level or higher.
8 Components to Boost Lead to Revenue Results – Research from 1400 Executives
In this program, Jim Obermayer and Chris Ryan discuss the 8 components that make up the Lead-to-Revenue model in more depth. What is the most cost effective and efficient means to gain the most revenue at the least cost per acquisition (CAC)? Additional topics include key metrics, such as inquiries, marketing qualified leads, sales qualified leads, and pipeline coverage.