Social MediaListen now to Chris Ryan’s appearance as the featured guest on KRDO News Radio’s Saturday Business Magazine. Co-hosts Ted Robertson from RCN Group, Inc. and Robin Roberts, President of Pikes Peak National Bank speak with Chris about Fusion Marketing Partner’s founding, vision, and brand.

Roberts and Ryan discuss the challenges that small- and medium-sized B2B businesses face in predictably growing their awareness, leads and revenue. Chris Ryan highlights key strategies for correctly positioning offerings in the marketplace, promoting awareness and customer conversion, and driving down cost per lead in today’s hypercompetitive B2B marketplace.

This half-hour interview will give offer b2b marketing insights and provide listeners with an introduction to Fusion Marketing Partners’ effective lead generation strategy.

“Chris Ryan has a well-deserved reputation in Colorado and beyond for a no-nonsense, results-oriented approach to B2B marketing,” said Roberts. “We’re thrilled to have him on the show and are confident our B2B listeners will have a great reason to tune in.”

“Sharing the proven strategies that will help the companies in our community become more effective is one of FMP’s core values,” said Ryan. “I’m honored that Robin and Ted have invited us to share their platform.”

Challenges

  • Companies do not have the time or budget to dedicate to developing a marketing plan
  • Social media marketing is a time-intensive process often leading to few results
  • Corporate messaging is fractured and broad

Takeaways

  • Learn how to centralize marketing efforts by assigning responsibility to a single team of professionals
  • Discover how to develop a strong, differentiated brand
  • See why pull marketing is such a valuable marketing strategy
  • Learn to develop a business network through a “circle of marketing influence”