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The Essential Guide to Building Your Lead-to-Revenue Machine™
The L2R (Lead-to-Revenue) Machine™ covers the eight essential components of an effective L2R Machine including branding, sales models, offers, content, technology and KPIs . Diligently executed, these strategies bring in more leads and revenue and build greater value in your company. Most important, the techniques revealed position you for success by aligning marketing and sales models so that all activities are more effective. This game-changing framework eliminates wasted motion and drives revenue and profits sooner by focusing you on the core structural and strategic components you need to succeed.