CustomerThink Names 12 Global Thought Leaders as Advisors for 2017

From CustomerThink – January 19, 2017

CORONADO, Calif.; January 19, 2017 – CustomerThink (http://customerthink.com/), the world’s largest online community focused on Customer-Centric Business, has named 12 global thought leaders as Advisors.

Advisors write columns exclusively for CustomerThink on topics critical to the editorial strategy, including analytics, customer experience, customer service, employee engagement, innovation, marketing, and value creation.

CustomerThink founder/CEO Bob Thompson says, “My sincere thanks to the Advisors for contributing their insights to help executives understand how to create and deliver differentiating experiences that create value for customers and the enterprise.”

One of CustomerThink’s top-ranked authors and a founding Advisor in 2014 is Michael Lowenstein, Thought Leadership Principal at Beyond Philosophy. According to Dr. Lowenstein, who will be writing about the connection between employee and customer experience in 2017, “Perspectives from CustomerThink Advisors are a respected and highly authoritative resource for everyone involved in Customer Experience, helping organizations build more stakeholder-centric cultures. I am pleased to be among these contributors, where we can share insights and engage with the CustomerThink community.”

The complete list of Advisors, with their 2017 column topics, is as follows:

  • Ian Golding, Customer Experience Consultancy Ltd. (United Kingdom)
    “Building Skills for Customer Experience Leadership”
  • Lynn Hunsaker, ClearAction (United States)
    “Keys to Customer-Centered Business”
  • Michael Lowenstein, Beyond Philosophy (United States)
    “Connecting Employee and Customer Experience”
  • Gautam Mahajan, Customer Value Foundation (India)
    “Customer Value — Step-By-Step Guide”
  • Nancy Porte, Verint (United States)
    “A CX Practitioner’s Playbook”
  • Bill Price, Antuit (United States)
    “Applying Analytics to Improve Customer Experience”
  • Ernan Roman, ERDM (United States)
    “Innovation in Personalization and CX”
  • Chris Ryan, Fusion Marketing Partners (United States)
    “Optimizing the B2B Lead-to-Revenue Process”
  • Krista Sheridan, TELUS (Canada)
    “How to Build a Culture that Empowers Your CX Vision”
  • Tony Ulwick, Strategyn (United States)
    “How to Innovate Using Jobs-To-Be-Done Theory”
  • Jeremy Watkin, FCR (United States)
    “Service Excellence in the Contact Center — People and Technology”
  • Thomas Wieberneit, aheadCRM/Epikonic (New Zealand)
    “Artificial Intelligence Trends and Applications”

A new Advisor for 2017, Christopher Ryan, CEO of Fusion Marketing Partners, will focus on the B2B lead-to-revenue process. Mr. Ryan says that “CustomerThink should be commended for offering this terrific resource for businesses. I am honored to be part of a group of thought leaders that are committed to helping organizations optimize the customer-centric disciplines of customer experience, marketing, customer service, and more. The strategic and tactical advice we provide can help companies meet their important 2017 objectives.”

This year more business practitioners will be sharing how-to advice based on their real-world experience. For example, Jeremy Watkin, the Head of Quality at contact center outsource firm FCR, will be writing about how to deliver great service experiences in the contact center. “We have a unique opportunity and challenge as customer service leaders to balance the needs of our agents and customers with those of the business,” says Mr. Watkin. “I aim to explore this balance and highlight ways in which better customer service, along with smart use of technology, drives success.”

For more details, please visit http://customerthink.com/advisors.

About CustomerThink

CustomerThink (http://customerthink.com/) is a global online community of business leaders striving to create profitable customer-centric enterprises. Founded in 2000 by Bob Thompson, CEO of CustomerThink Corp., the site now serves over 100,000 visitors each month from 200 countries around the world. CustomerThink publishes thought leadership articles and blog posts, facilitates discussion, and conducts original research. Advisors write columns exclusively for CustomerThink to help business leaders translate customer-centric theory to practice.

Media Contact:
Bob Thompson
(619) 319-5183

Colorado Agency Releases B2B Survey Findings

Fusion Marketing Partners Polls 1,400 B2B Marketing and Sales Leaders;
Branding, Lead Generation and Key Performance Indicators Top List of 2017 Priorities

B2B Marketing Survey

COLORADO SPRINGS, Colo. – (December 21, 2016) – Fusion Marketing Partners (FMP) today announced the release of its 2017 State of the Industry Report: Trends in B2B Marketing and Lead-to-Revenue. The findings are based on a survey of 1,400 B2B marketing and sales leaders, FMP customer data and published research from organizations such as Forrester and Gartner.

The survey was distributed in partnership with CustomerThink, a global online community of business leaders. 72 percent of respondents held titles of vice president, director or above.

Some highlights include:

  • Branding, lead generation and tracking the right key performance indicators (KPIs) topped the list of respondents’ concerns and priorities for 2017.
  • 88 percent of companies have a better-than-average chance of evaluating their marketing and sales processes next year.
  • At a majority of companies, the cost to acquire customers (CaC) has gone up, while the projected spending on marketing is flat.

“What we learned from the survey and what we saw in the trenches during 2016 gave us an interesting picture of the year ahead,” said Christopher Ryan, CEO of Fusion Marketing Partners. “In our observation, companies are underinvesting relative to the potential gains of building out an effective lead-to-revenue (L2R) process.”

You can click here to download a complimentary copy of the 2017 State of the Industry Report: B2B Marketing and Lead-to-Revenue.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners Releases 2017 B2B Marketing Survey

B2B Companies Invited to Weigh In on Brief Survey That
Gauges Fundamental Lead-to-Revenue Strategy, Challenges

B2B Marketing Survey

COLORADO SPRINGS, Colo. – (November 30, 2016) – Fusion Marketing Partners (FMP) today announced the release of its 2017 B2B Marketing and Lead-to-Revenue Survey.

The brief survey is designed to gather data about areas of focus for B2B marketing and sales leadership in 2017. Survey participants will answer a brief series of questions related to brand, content marketing, lead generation, customer acquisition cost and other key factors.

10 survey participants will be randomly selected to receive $25 Amazon gift cards. Participants will also receive Fusion Marketing Partners’ “2017 State of the Industry Report: B2B Marketing and Lead-to-Revenue.” The report will include survey results in addition to analysis from both wide-ranging industry research and FMP’s observations from direct and diverse B2B client engagement.

“We kept the survey simple and focused on the key factors that will impact revenue potential in 2017 and beyond,” said Christopher Ryan, CEO of Fusion Marketing Partners. “We know the results will help leaders refine their focus, see how their priorities match up against industry peers and ultimately gain competitive advantage.”

Click here to participate in the brief survey.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners Achieves Google Partner Status

Certification Based on Examinations, Activity and Best Practices

Google Partner

COLORADO SPRINGS, Colo. – (July 21, 2016) – Fusion Marketing Partners (FMP) today announced that Myron Berg, company partner and managing director of online marketing, has earned Google’s certification for AdWords expertise. The Google Partner badge demonstrates that an agency has passed Google AdWords product certification exams, exceeds partner performance standards, is up to date with the latest product knowledge and works closely with Google experts.

In order to qualify for Company Level Partner Certification, marketing firms must have one or more employees who have passed both the new Advertising Fundamentals exam and one of the advanced exams, exceeded performance standards on existing AdWords campaigns for search and mobile, and achieved high levels of spend and activity.

According to Myron Berg, “My partners and I have been using Google AdWords since 2003 and we continue to utilize it to efficiently drive leads and revenue for FMP clients. Most importantly, we have developed a unique and results-producing approach to AdWords that blends our deep experience in product marketing, analysis to discover hidden opportunities, and leveraging the synergies between AdWords, search engine optimization, website structure and content marketing. The effectiveness of AdWords for our clients is paramount, so we regularly collaborate with Google’s AdWords specialists to optimize our client’s account performance.”

Christopher Ryan, CEO of FMP, added, “Google Partner certification is a significant achievement for Myron and the rest of the team. Our mission is to stay on top of the best strategies and tools to drive lead-to-revenue results for our B2B clients and AdWords and other marketing tools that Google offers are a key reason we are able to accomplish this important objective.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Colorado Springs B2B Blog Makes Feedspot Top 100

Fusion Marketing Partners’ Great B2B Marketing Blog Ranked #30

b2bmarketing top 100 blog

COLORADO SPRINGS, Colo. – (July 21, 2016) – Feedspot, an online content discovery and aggregation company, recently ranked Fusion Marketing Partners’ Great B2B Marketing Blog #30 on its list of Top 100 B2B Marketing blogs.

Feedspot ranks blogs in the B2B marketing category by Facebook fans, Twitter followers and Alexa traffic rankings. Great B2B Marketing is the thought leadership platform of FMP CEO Christopher Ryan, who covers a wide range of strategic and tactical B2B marketing topics drawn from his decades of experience and current work with organizations across the globe. The blog is syndicated on CustomerThink and other online outlets.

“It was a pleasant surprise to learn we were ranked so highly on Feedspot’s list,” said Ryan. “We’re honored to be in the company of some of the top B2B marketers. We work diligently to share what we’ve learned, especially on client engagements and ever-evolving best practices and we appreciate the recognition from Feedspot.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing outsource provider that specializes in helping companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit: Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

July Webinar to Help Attendees Get the Most from Marketing Automation

Fusion Marketing Partners’ Christopher Ryan Teams Up with TurnKey Solutions’
Audrey Dalton to Help B2B Marketers Choose, Use the Right Technology for Their Goals

marketing automation webinar

COLORADO SPRINGS, Colo. – (June 29, 2016) – Fusion Marketing Partners (FMP) today announced a new webinar — “How to Eliminate the ‘Promise vs. Reality Gap’ of Marketing Automation” — to be given on July 13, 2016 at 2 p.m. Eastern/11 a.m. Pacific. The webinar will address the challenges many B2B marketing companies face in selecting, deploying and aligning marketing technology solutions for their organization. The webinar will be co-presented by Christopher Ryan, CEO of FMP and Audrey Dalton, Digital Marketing Director at TurnKey Solutions.

Attendees can register if they are interested in turning the marketing automation promise into reality and achieving faster time to value (TtV) and ROI on their marketing automation investments. The webinar will address:

  • Why so many marketing automation implementations fail
  • How processes should always drive technology selection
  • Key usability features that will impact success
  • Which core marketing automation features to evaluate
  • The importance of integration with existing solutions

“44% of companies that have purchased marketing automation solutions are dissatisfied,” said Ryan. “This is a huge amount of wasted investment. That’s why I’m so pleased to join with Audrey and present a more strategic way to evaluate, deploy and integrate solutions that achieve important business goals instead of just being expensive experiments.”

About Christopher Ryan

Christopher Ryan is CEO and founder of Fusion Marketing Partners and is a widely known expert in business-to-business (B2B) marketing, sales strategy, systems, and processes. He has played a transformative role in driving marketing and sales programs that achieved outstanding results and created alignment and synergy between the sales and marketing operations. Chris was also co-founder and Chief Marketing Officer of Saligent Software, a marketing automation software and services company. He has written four books on marketing and technology, including the most recent, Winning B2B Marketing.

About Audrey Dalton

Audrey Dalton is Digital Marketing Director at TurnKey Solutions. Audrey has extensive experience with marketing automation, product marketing and digital marketing. She is a hands-on expert with many leading sales automation, marketing automation and email marketing systems, including Act-On, Pardot, HubSpot, Salesforce, SugarCRM, MyEmma, ConstantContact, and MailChimp. Audrey is responsible for the digital footprint as it relates to driving revenue at TurnKey Solutions and leads efforts to generate more exposure to the right audience, more qualified leads to the sales team and better engagement with prospects and customers.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

B2B Marketing Leader Publishes New White Paper on Navigating the Marketing Automation Minefield

Marketing Automation is a Crowded Field; Fusion Marketing Partners Offers
B2B Companies Criteria for Picking and Implementing the Right Technology

marketing automation whitepaper

COLORADO SPRINGS, Colo. – (June 9, 2016) – A large percentage of companies fail to employ the full potential of their marketing automation systems, leading to lost revenue, resource drain and wasted time. To improve the chances for companies to achieve success, Fusion Marketing Partners (FMP) has published a new white paper: Navigating the B2B Marketing Automation Minefield: How to Select the Right Technology to Solve the Right Problem at the Right Time.

This complimentary white paper draws on FMP’s decades of B2B marketing and technology experience combined with anecdotal data gathered from client engagements. Readers will learn about:

 

  • Why so many marketing automation implementations fail
  • How the right processes should always drive technology selection
  • The key usability characteristics that will impact success
  • Which core marketing automation features should be evaluated
  • The importance of integration with existing solutions like CRM

“Marketing automation is an important part of an organization’s lead-to-revenue model. The wrong choices can impact, revenue and sales effectiveness,” said Christopher Ryan, CEO and founder of Fusion Marketing Partners. “In this paper, we offer some proven and tactical ways to either select the right technology for those who don’t have a solution or optimize results for those companies that already have a marketing automation system.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing outsource provider that specializes in helping companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit: Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners Relaunches Website

Colorado-Based B2B Marketing Agency Pivots to Highlight
Evolving Services, Stress Lead-to-Revenue Capabilities

fusion marketing partners website

COLORADO SPRINGS, Colo. – (March 30, 2016) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced the relaunch of its website at www.fusionmarketingpartners.com.

The redesigned and expanded site reflects the company’s evolving suite of services and ability to operationalize the latest best practices to help B2B companies more efficiently realize leads, awareness and revenue gains in competitive technological and service niches.

FMP recently added marketing automation and consulting to its capabilities, as well as a focus on complete L2R (lead-to-revenue) optimization for B2B companies that need cost-effective, end-to-end and systematic customer acquisition strategies.

“The B2B marketing and sales arena is evolving at an extremely rapid pace,” said FMP CEO Christopher Ryan. “We have to practice what we preach in helping our clients discern how to fuse the “tried and true” with important new advances — and separate the hype from what really works. Our new website reflects this evolving landscape.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners Earns SharpSpring Certification

In Quest to Drive More Efficient Lead-to-Revenue Processes for Clients, Colorado B2B Marketing Agency Builds Proficiency with Premier Marketing Automation Tool

sharpspring certification

COLORADO SPRINGS, Colo. – (February 11, 2016) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) just earned Silver Certification with SharpSpring, a leading marketing automation tool designed to help companies gain more leads, convert them to sales and more quickly track and improve lead-to-revenue (L2R) activities.

Silver Certification signifies that a minimum of three staff members are proficient in using the marketing automation platform and implementing lead-to-revenue strategies. The capabilities represented by SharpSpring are one of the pillars that support FMP’s full range of marketing automation services, which include creating and executing L2R frameworks, B2B marketing strategy, demand generation, brand- and awareness-building, and content marketing.

According to Sam McPherson, Director of Account Management for SharpSpring, “We are very pleased to have Fusion Marketing Partners as a certified partner. Their B2B marketing credentials, combined with our marketing and sales technology platform, makes for a potent combination that will be of great benefit to our joint clients.”

“We want to practice what we preach in efficient L2R strategies every step of the way,” said Christopher Ryan, FMP’s CEO and founder. “SharpSpring certification is a critical tactical step in giving our clients an edge in vigorously competitive niches and proving marketing ROI for them.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Colorado B2B Agency Rolls Out Marketing Automation Services

Fusion Marketing Partners Offers Clients More Ways to
Build Profitable Lead-to-Revenue (L2R) Frameworks

COLORADO SPRINGS, Colo. – (January 19, 2016) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced new marketing automation consulting and management services to help clients better enhance, measure and automate their sales and marketing efforts. Sales and marketing automation is a key element of building an effective Lead-to-Revenue (L2R) machine, which aligns all marketing and sales activities for maximum revenue impact.

FMP adds marketing automation to its full range of services, which include creating and executing L2R frameworks, B2B marketing strategy, demand generation, brand- and awareness-building, and content marketing. The company’s new offering will help clients:

  • Evaluate and select marketing automation, website and CRM tools
  • Implement and integrate solutions
  • Configure new technology for maximum effectiveness
  • Define and execute efficient processes
  • Operate solutions as necessary until client self-sufficiency is achieved
  • Learn and follow best technology practices
  • “Our experience has shown that as companies rush to embrace this kind of technology, their tools — and as a result, the marketing and sales outcomes — will only be good as the processes you have in place,” said Christopher Ryan, FMP’s CEO and founder. “We help clients approach marketing automation from a whole-strategy perspective so that the tools they select and implement provide the right connecting point between leads and the revenue they need.”

    About Fusion Marketing Partners

    Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

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    For more information please contact:
    Nate Warren
    720.244.4734
    nwarren@fusionmarketingpartners.com