admin

Fusion Marketing Partners’ Christopher J. Ryan offers “The Expert’s B2B Revenue Growth Playbook” free from now through July 28

COLORADO SPRINGS, Colo. – (July 24, 2018) – B2B marketing agency Fusion Marketing Partners (FMP) today announced that The Expert’s B2B Revenue Growth Playbook: Actionable Strategies to Make Your Business Soar is available in Kindle eBook format on Amazon absolutely free for the next 5 days. The book, which regularly sells for $7.99, is already named a #1 new release by Amazon. It leverages Christopher J. Ryan’s decades of B2B marketing and sales experience—as a Silicon Valley veteran (PeopleSoft, Sybase), Colorado B2B marketing executive (Stellent, Optika), and founder of a growing B2B marketing agency with clients across the globe.

In The Expert’s B2B Revenue Growth Playbook Ryan draws a straight line of action from B2B marketing activity to revenue growth. Readers may skip to areas they know they need help with, gleaning knowledge from specific chapters on branding, lead planning, revenue models, sales strategies, and more. They can also use the book to enhance the buyer’s journey via marketing strategies that have helped clients of all sizes to experience additional revenue growth.

Recent Five-Star Amazon Reviews describe this valuable book as loaded with actionable insight to truly move the needle for revenue growth in B2B companies in all stages of marketing maturity:

Any reader can download it on Android- or Apple-based Kindle apps across any variety of mobile, laptop and desktop platforms. A free PDF version is also available. After July 28, 2018, it will sell for $7.99.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

For more information please contact:
Gail Carson
720.357.6280
gcarson@fusionmarketingpartners.com

Colorado Springs B2B Agency Adds Clients, Awards and Publications

COLORADO SPRINGS, Colo. – (December 28, 2017) – B2B marketing agency Fusion Marketing Partners (FMP) today announced a list of significant achievements in 2017. The company, which specializes in helping B2B companies of all sizes build lead-to-revenue machines – grew its revenues by 27 percent and added clients in the knowledge management, customer experience and IT services sectors, while continuing to provide services to its long-term clients in the software and B2B services industries.

Additionally, Fusion Marketing Partners is pleased to announce the following 2017 accomplishments:

“2017 was a great year for Fusion Marketing Partners and most importantly, for our clients, said CEO Christopher Ryan. “I’m proud of the way our team practices continuous improvement by staying at the forefront of B2B marketing strategies.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

For more information please contact:
Gail Carson
720.357.6280
gcarson@fusionmarketingpartners.com

Sales Lead Management Association’s Membership Election Recognizes Carson’s Expertise

COLORADO SPRINGS, Colo. – (December 18, 2017) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that Managing Director, Marketing & Client Services, Gail Carson has been named as one of the Top 40 Most Influential People in Sales Lead Management by the membership of the Sales Lead Management Association. 2017 marks the ninth year that the SLMA has held its member elections. Selected by industry peers, Carson was the fifth highest vote getter in the category of B2B and B2C Sales and Marketing Management.

James Obermayer, CEO of the Sales Lead Management Association (SLMA) said, “Sales Lead Management is the core discipline that when done as a process, taking in the needs of the prospects, the salespeople and using the dozens of software applications and lead generation agencies, can make the difference between success or an also-ran position for companies…This is why we recognize our inspiring leaders in this annual election.”

Adds Christopher Ryan, CEO of Fusion Marketing Partners, “We are extremely pleased to see Gail win this award. Gail’s expertise in B2B marketing processes, lead management, customer loyalty and technology is a critical component of our mission of designing and executing effective lead-to-revenue models.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association

The Sales Lead Management Association™ (SLMA), formed in 2007, is the voice of the sales lead management industry. The SLMA is an 8,200-member worldwide organization that has the mission of helping individuals and companies become more successful in the critical business process of managing sales leads, which in turn is the business of managing revenue growth. The SLMA site includes a library of articles, an award-winning blog Sales Lead Management Today, SLMA Radio (326+ episodes and interviews with 350+ CEOs). To find out more, visit www.salesleadmgmtassn.com.

# # #

For more information please contact:
Nate Warren
719.357.6280
NWarren@fusionmarketingpartners.com

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies

COLORADO SPRINGS, Colo. – (October 30, 2017) – Fusion Marketing Partners, a B2B marketing and lead-to-revenue consulting firm, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Fusion Marketing Partners joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

According to Christopher Ryan, CEO of Fusion Marketing Partners, “We are very pleased to join the Forbes Agency Council and the many outstanding agencies and individuals who contribute to market leadership and better results four clients.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Fusion Marketing Partners into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About Forbes Councils

Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

# # #

For more information please contact:
Gail Carson
719.357.6280
gcarson@fusionmarketingpartners.com

B2B Brand Management is Crucial to Customer Attraction, Retention and Loyalty:
Scorecard Identifies Where You Stand

COLORADO SPRINGS, Colo. – (May 18, 2017) – Fusion Marketing Partners (FMP) today announced the release of an online Brand Awareness Scorecard, designed to provide B2B companies with:

• A valuable assessment of the strength of their brand.
• An overall brand health rating, plus scores in five critical categories.
• Analysis of where companies need to “tune up” their brand to meet revenue goals.

The five categories of brand health measured by the scorecard are:

1. Congruence: how well the brand promise of a company aligns with product and customer service delivery.
2. Differentiation: the degree to which a company’s brand is considered as being unique and superior to that of its competition.
3. Perception: what do prospects and customers think you are and do?
4. Leadership: does your brand connote marketplace leadership or project you as a commodity product or service?
5. Value: does your brand have a positive impact on your company’s valuation and does it make it easier for you to attract new prospects?

“This scorecard is designed to help executives, marketers and sales professionals understand where their company is on the brand equity continuum and how this impacts their revenue”, stated Christopher Ryan, CEO of Fusion Marketing Partners and lead designer of the scorecard. “We find that companies that optimize their brand achieve much greater levels of marketing and sales effectiveness.”

According to B2B business owner Patty Tomsky, President of Harmony Communications, “This scorecard was a much needed wake-up call. It provided me with valuable insights and some actionable results right out of the gate.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

# # #

For more information please contact:
Gail Carson
719.209.5277
gcarson@fusionmarketingpartners.com

Christopher Ryan to share strategies that improve B2B companies’ content marketing performance

COLORADO SPRINGS, Colo. – (April 20, 2017) – Fusion Marketing Partners (FMP) today announced that CEO Christopher Ryan will be a speaker at the Summit on Content Marketing, a worldwide virtual event beginning May 22. The Summit on Content Marketing is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads.

Participants at the Summit can attend from anywhere in the world—without travel, and enjoy two weeks packed with talks, interviews and seminars from more than 100 of the brightest minds in content marketing from around the world. All attendees need is an internet connection.

Ryan’s talk at the Summit is titled B2B Content Strategies that Move Your Prospects Along the Buyer’s Journey. Specific topics covered include:

• How to Use Digital Content to Shorten the B2B Sales Cycle and Increase Close Rates
• How to Engage and Convert Readers with a Compelling Story
• Seven Essential Content Marketing Best Practices
• How to Time Your Content to Match the Buyer’s Journey
• Best Ways to Measure Your Content’s Impact on Revenue

According to Alan Sharpe, Chair of the 2017 Summit on Content Marketing, “Our lineup of international speakers is terrific. The schedule is packed. And the opportunities to learn practical, hands-on strategies are huge. I’m delighted to welcome Chris Ryan to our roster of the brightest minds in content marketing from around the world.”

“I thoroughly enjoy talking about content marketing because of its importance and impact on B2B results,” Ryan said. “This is going to be a terrific and informative event. I look forward to speaking at the Summit and also learning from my fellow speakers.”

Registration and information on the Summit can be found here.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

# # #

For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners is pleased to work with the Sales Lead Management Association as a sponsor.

View the original release on www.salesleadmgmtassn.com

Christopher Ryan of Fusion Marketing Partners goes on live radio to cover what B2B companies should do to achieve their revenue objectives

COLORADO SPRINGS, Colo. – (February 22, 2017) – Fusion Marketing Partners (FMP) today announced the release of a podcast of their February 16 Sales Lead Management Association (SLMA) radio program that outlines the most effective strategies for B2B marketing and lead-to-revenue management.

Based on FMP’s client data and their 2017 State of the Industry Report: Trends in B2B Marketing and Lead-to-Revenue, Ryan and host James Obermayer talked about specific steps B2B companies need to take in order to produce results from their marketing and sales investments and activities. Highlights of the podcast include:

According to Jim Obermayer, “Chris Ryan did a great job of covering the critical lead-to-revenue components in this podcast. His advice is a great blend of strategic and actionable tactics that B2B companies can implement immediately to boost performance.”

“It was fun sharing thoughts on live radio with one of the best in the business. I think we talked about the issues that B2B marketers and sales leaders must address or — ignore at their own risk,” Ryan said.

You can listen the podcast here.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association

The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’ blog, recognition for the ’20 Women Leaders to Watch in Sales Lead Management,’ and the SLMALive Radio Program, currently with 347 episodes and 85,600 listeners. SLMA Radio is one of eight marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.

For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Read the predictions of 13 noted CEOs, including Chris Ryan, CEO of Fusion Marketing Partners (see page 21 of the whitepaper). Chris discusses the importance of the marketing department proving it’s contribution to revenue and why implementing a lead-to-revenue (L2R) strategy is crucial for success.

View the original release on www.salesleadmgmtassn.com

Fusion Marketing Partners’ Christopher Ryan goes on live radio to discuss what marketers must do next to get the budget they need to meet revenue goals

COLORADO SPRINGS, Colo. – (January 31, 2017) – Fusion Marketing Partners (FMP) today announced the release of a podcast of their January 19 Sales Lead Management Association (SLMA) radio program that lays bare the hard facts of B2B marketing in the digital era and uncovers how modern marketers are honing their lead-to-revenue processes to meet the demands of the discerning, online buyer.

Based on FMP’s 2017 State of the Industry Report: Trends in B2B Marketing and Lead-to-Revenue. Ryan and Obermeyer talked about what the 1,400 B2B marketing and sales leaders surveyed said were their biggest issues:

“Chris Ryan, CEO Fusion Marketing Partners, covers the highlights of the company’s substantial 2017 Trends in B2B Marketing and Lead to Revenue Research Report. This report objectively tells you what you need to know to be competitive in sales and marketing,” said Obermeyer.

“It was fun sharing thoughts on live radio with one of the best in the business. I think we talked about the issues that B2B marketers and sales leaders must address or — ignore at their own risk,” Ryan said.

You can download the podcast here.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association

The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’ blog, recognition for the ‘20 Women Leaders to Watch in Sales Lead Management,’ and the SLMALive Radio Program, currently with 347 episodes and 85,600 listeners. SLMA Radio is one of eight marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.

For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com