B2B Marketing Effectiveness Self-Assessment

The Marketing Effectiveness Self-Assessment
Rate your organization's marketing effectiveness in the following 20 categories and we'll have your b2b marketing assessment grade back to you immediately.

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1. Website quality of message, depth of content, graphics, simplicity of navigation, presentation, etc.
	Low	Medium	high
2. Website optimization for organic search traffic (search engine optimization).
	Low	Medium	high
3. Understanding of our target prospects and where to find them.
	Low	Medium	high
4. Knowledge of our industry and competitors.
	Low	Medium	high
5. Name recognition within our industry.
	Low	Medium	high



6. Quality and differentiation of our value proposition.
	Low	Medium	high
7. Written marketing and sales plan with clear objectives.
	Low	Medium	high
8. Our level of activity in social media (blogging, LinkedIn, Twitter, Facebook, etc.).
	Low	Medium	high
9. Expertise and quality of our marketing personnel.
	Low	Medium	high
10. Size and quality of our marketing database.
	Low	Medium	high



11. System for capturing and managing leads.
	Low	Medium	high
12. Ability to execute successful lead generation programs.
	Low	Medium	high
13. Strength of our marketing vs. that of our competition.
	Low	Medium	high
14. Coordination and cooperation between our marketing and sales operations.
	Low	Medium	high
15. Strength of our sales force and our sales processes.
	Low	Medium	high



16. Quality of our public relations programs.
	Low	Medium	high
17. Quality and quantity of our collateral/sales materials.
	Low	Medium	high
18. Well thought-out and actionable metrics.
	Low	Medium	high
19. Understand all important marketing and sales metrics.
	Low	Medium	high
20. We have a reasonable cost of new customer acquisition.
	Low	Medium	high

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The Marketing Effectiveness Self-Assessment