Fusion Marketing Partners’ Gail Carson Named One of the 40 Most Influential People in Sales Lead Management in 2017

Sales Lead Management Association’s Membership Election Recognizes Carson’s Expertise

COLORADO SPRINGS, Colo. – (December 18, 2017) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that Managing Director, Marketing & Client Services, Gail Carson has been named as one of the Top 40 Most Influential People in Sales Lead Management by the membership of the Sales Lead Management Association. 2017 marks the ninth year that the SLMA has held its member elections. Selected by industry peers, Carson was the fifth highest vote getter in the category of B2B and B2C Sales and Marketing Management.

James Obermayer, CEO of the Sales Lead Management Association (SLMA) said, “Sales Lead Management is the core discipline that when done as a process, taking in the needs of the prospects, the salespeople and using the dozens of software applications and lead generation agencies, can make the difference between success or an also-ran position for companies…This is why we recognize our inspiring leaders in this annual election.”

Adds Christopher Ryan, CEO of Fusion Marketing Partners, “We are extremely pleased to see Gail win this award. Gail’s expertise in B2B marketing processes, lead management, customer loyalty and technology is a critical component of our mission of designing and executing effective lead-to-revenue models.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association

The Sales Lead Management Association™ (SLMA), formed in 2007, is the voice of the sales lead management industry. The SLMA is an 8,200-member worldwide organization that has the mission of helping individuals and companies become more successful in the critical business process of managing sales leads, which in turn is the business of managing revenue growth. The SLMA site includes a library of articles, an award-winning blog Sales Lead Management Today, SLMA Radio (326+ episodes and interviews with 350+ CEOs). To find out more, visit www.salesleadmgmtassn.com.


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Nate Warren