Christopher Ryan to share strategies that improve B2B companies’ content marketing performance
COLORADO SPRINGS, Colo. – (April 20, 2017) – Fusion Marketing Partners (FMP) today announced that CEO Christopher Ryan will be a speaker at the Summit on Content Marketing, a worldwide virtual event beginning May 22. The Summit on Content Marketing is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads.
Participants at the Summit can attend from anywhere in the world—without travel, and enjoy two weeks packed with talks, interviews and seminars from more than 100 of the brightest minds in content marketing from around the world. All attendees need is an internet connection.
Ryan’s talk at the Summit is titled B2B Content Strategies that Move Your Prospects Along the Buyer’s Journey. Specific topics covered include:
- How to Use Digital Content to Shorten the B2B Sales Cycle and Increase Close Rates
- How to Engage and Convert Readers with a Compelling Story
- Seven Essential Content Marketing Best Practices
- How to Time Your Content to Match the Buyer’s Journey
- Best Ways to Measure Your Content’s Impact on Revenue
According to Alan Sharpe, Chair of the 2017 Summit on Content Marketing, “Our lineup of international speakers is terrific. The schedule is packed. And the opportunities to learn practical, hands-on strategies are huge. I’m delighted to welcome Chris Ryan to our roster of the brightest minds in content marketing from around the world.”
“I thoroughly enjoy talking about content marketing because of its importance and impact on B2B results,” Ryan said. “This is going to be a terrific and informative event. I look forward to speaking at the Summit and also learning from my fellow speakers.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.
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