FMP in the News: 13 CEO Predictions for 2017
Read the predictions of 13 noted CEOs, including Chris Ryan, CEO of Fusion Marketing Partners (see page 21 of the whitepaper). Chris discusses the importance of the marketing department proving it’s contribution to revenue and why implementing a lead-to-revenue (L2R) strategy is crucial for success.
Lynden, WA – – February 14, 2017 – – The Sales Lead Management Association (SLMA) has issued a white paper compiling 13 high-tech CEO business predictions for 2017. SLMA CEO James Obermayer said, “What is so thought-provoking about these predictions is that when they’re read sequentially, very interesting insights and market movements are revealed. Important quotes are highlighted, revealing the thinking of the CEOs, their companies and their industries.”
The CEO predictions are a response to a request from the Sales Lead Management Association, and were published individually on the Sales Lead Management Today blog under 2017 CEO Predictions. The complete white paper may be accessed as a PDF here.
The CEOs who participated, in alphabetical order, are:
Gabriel Buck, ClickPoint Software
Larry Caretsky, Commence Corporation
John Cheney, Workbooks.com CRM
Gregg Flynn, Brainshark
Justin Gray, LeadMD
Nick Hedges, Velocify
Justin Johnson, LeadMethod
Joe Krivickas, Ipswitch
Dan McDade, PointClear
Rhoan Morgan, DemandLab
Chris Ryan, Fusion Marketing Partners
Leslie Stretch, CallidusCloud
Fred Yee, ActiveConversion
About the Sales Lead Management Association
The SLMA has 8,000 worldwide members, and its website includes 325-plus articles from 60 industry authors. Over 1,000,000 documents and pages have been read on the SLMA site. Activities throughout the year include a popular and ‘opinionated’ blog, recognition for the ‘20 Women to Watch in Business,’ and recognition of the ‘40 Inspirational Leaders in Sales Lead Management.’ There is also the SLMALive Radio Program, currently with 355 episodes and 88,200 listeners. SLMA Radio is one of six marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA, call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.
View the original release on www.salesleadmgmtassn.com