January 2017

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New Podcast Highlights “Red-Flag” Issues for B2B, Lead-to-Revenue Marketers

Fusion Marketing Partners’ Christopher Ryan goes on live radio to discuss what marketers must do next to get the budget they need to meet revenue goals

COLORADO SPRINGS, Colo. – (January 31, 2017) – Fusion Marketing Partners (FMP) today announced the release of a podcast of their January 19 Sales Lead Management Association (SLMA) radio program that lays bare the hard facts of B2B marketing in the digital era and uncovers how modern marketers are honing their lead-to-revenue processes to meet the demands of the discerning, online buyer.

Based on FMP’s 2017 State of the Industry Report: Trends in B2B Marketing and Lead-to-Revenue. Ryan and Obermeyer talked about what the 1,400 B2B marketing and sales leaders surveyed said were their biggest issues:

  • The surprising truth about how respondents’ branding, lead generation and key performance indicator (KPI) activities are going.
  • What can be done to alleviate the “tragedy of lead management” that so many B2B companies are struggling to overcome.
  • What are the “red-flag” warnings that tell marketers when they have lead conversion issues that will drive up costs?

“Chris Ryan, CEO Fusion Marketing Partners, covers the highlights of the company’s substantial 2017 Trends in B2B Marketing and Lead to Revenue Research Report. This report objectively tells you what you need to know to be competitive in sales and marketing,” said Obermeyer.

“It was fun sharing thoughts on live radio with one of the best in the business. I think we talked about the issues that B2B marketers and sales leaders must address or — ignore at their own risk,” Ryan said.

You can download the podcast here.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association

The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’ blog, recognition for the ‘20 Women Leaders to Watch in Sales Lead Management,’ and the SLMALive Radio Program, currently with 347 episodes and 85,600 listeners. SLMA Radio is one of eight marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

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CustomerThink Names 12 Global Thought Leaders as Advisors for 2017

From CustomerThink – January 19, 2017

CORONADO, Calif.; January 19, 2017 – CustomerThink (http://customerthink.com/), the world’s largest online community focused on Customer-Centric Business, has named 12 global thought leaders as Advisors.

Advisors write columns exclusively for CustomerThink on topics critical to the editorial strategy, including analytics, customer experience, customer service, employee engagement, innovation, marketing, and value creation.

CustomerThink founder/CEO Bob Thompson says, “My sincere thanks to the Advisors for contributing their insights to help executives understand how to create and deliver differentiating experiences that create value for customers and the enterprise.”

One of CustomerThink’s top-ranked authors and a founding Advisor in 2014 is Michael Lowenstein, Thought Leadership Principal at Beyond Philosophy. According to Dr. Lowenstein, who will be writing about the connection between employee and customer experience in 2017, “Perspectives from CustomerThink Advisors are a respected and highly authoritative resource for everyone involved in Customer Experience, helping organizations build more stakeholder-centric cultures. I am pleased to be among these contributors, where we can share insights and engage with the CustomerThink community.”

The complete list of Advisors, with their 2017 column topics, is as follows:

  • Ian Golding, Customer Experience Consultancy Ltd. (United Kingdom)
    “Building Skills for Customer Experience Leadership”
  • Lynn Hunsaker, ClearAction (United States)
    “Keys to Customer-Centered Business”
  • Michael Lowenstein, Beyond Philosophy (United States)
    “Connecting Employee and Customer Experience”
  • Gautam Mahajan, Customer Value Foundation (India)
    “Customer Value — Step-By-Step Guide”
  • Nancy Porte, Verint (United States)
    “A CX Practitioner’s Playbook”
  • Bill Price, Antuit (United States)
    “Applying Analytics to Improve Customer Experience”
  • Ernan Roman, ERDM (United States)
    “Innovation in Personalization and CX”
  • Chris Ryan, Fusion Marketing Partners (United States)
    “Optimizing the B2B Lead-to-Revenue Process”
  • Krista Sheridan, TELUS (Canada)
    “How to Build a Culture that Empowers Your CX Vision”
  • Tony Ulwick, Strategyn (United States)
    “How to Innovate Using Jobs-To-Be-Done Theory”
  • Jeremy Watkin, FCR (United States)
    “Service Excellence in the Contact Center — People and Technology”
  • Thomas Wieberneit, aheadCRM/Epikonic (New Zealand)
    “Artificial Intelligence Trends and Applications”

A new Advisor for 2017, Christopher Ryan, CEO of Fusion Marketing Partners, will focus on the B2B lead-to-revenue process. Mr. Ryan says that “CustomerThink should be commended for offering this terrific resource for businesses. I am honored to be part of a group of thought leaders that are committed to helping organizations optimize the customer-centric disciplines of customer experience, marketing, customer service, and more. The strategic and tactical advice we provide can help companies meet their important 2017 objectives.”

This year more business practitioners will be sharing how-to advice based on their real-world experience. For example, Jeremy Watkin, the Head of Quality at contact center outsource firm FCR, will be writing about how to deliver great service experiences in the contact center. “We have a unique opportunity and challenge as customer service leaders to balance the needs of our agents and customers with those of the business,” says Mr. Watkin. “I aim to explore this balance and highlight ways in which better customer service, along with smart use of technology, drives success.”

For more details, please visit http://customerthink.com/advisors.

About CustomerThink

CustomerThink (http://customerthink.com/) is a global online community of business leaders striving to create profitable customer-centric enterprises. Founded in 2000 by Bob Thompson, CEO of CustomerThink Corp., the site now serves over 100,000 visitors each month from 200 countries around the world. CustomerThink publishes thought leadership articles and blog posts, facilitates discussion, and conducts original research. Advisors write columns exclusively for CustomerThink to help business leaders translate customer-centric theory to practice.

Media Contact:
Bob Thompson
(619) 319-5183

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