July Webinar to Help Attendees Get the Most from Marketing Automation

Fusion Marketing Partners’ Christopher Ryan Teams Up with TurnKey Solutions’
Audrey Dalton to Help B2B Marketers Choose, Use the Right Technology for Their Goals

marketing automation webinar

COLORADO SPRINGS, Colo. – (June 29, 2016) – Fusion Marketing Partners (FMP) today announced a new webinar — “How to Eliminate the ‘Promise vs. Reality Gap’ of Marketing Automation” — to be given on July 13, 2016 at 2 p.m. Eastern/11 a.m. Pacific. The webinar will address the challenges many B2B marketing companies face in selecting, deploying and aligning marketing technology solutions for their organization. The webinar will be co-presented by Christopher Ryan, CEO of FMP and Audrey Dalton, Digital Marketing Director at TurnKey Solutions.

Attendees can register if they are interested in turning the marketing automation promise into reality and achieving faster time to value (TtV) and ROI on their marketing automation investments. The webinar will address:

  • Why so many marketing automation implementations fail
  • How processes should always drive technology selection
  • Key usability features that will impact success
  • Which core marketing automation features to evaluate
  • The importance of integration with existing solutions

“44% of companies that have purchased marketing automation solutions are dissatisfied,” said Ryan. “This is a huge amount of wasted investment. That’s why I’m so pleased to join with Audrey and present a more strategic way to evaluate, deploy and integrate solutions that achieve important business goals instead of just being expensive experiments.”

About Christopher Ryan

Christopher Ryan is CEO and founder of Fusion Marketing Partners and is a widely known expert in business-to-business (B2B) marketing, sales strategy, systems, and processes. He has played a transformative role in driving marketing and sales programs that achieved outstanding results and created alignment and synergy between the sales and marketing operations. Chris was also co-founder and Chief Marketing Officer of Saligent Software, a marketing automation software and services company. He has written four books on marketing and technology, including the most recent, Winning B2B Marketing.

About Audrey Dalton

Audrey Dalton is Digital Marketing Director at TurnKey Solutions. Audrey has extensive experience with marketing automation, product marketing and digital marketing. She is a hands-on expert with many leading sales automation, marketing automation and email marketing systems, including Act-On, Pardot, HubSpot, Salesforce, SugarCRM, MyEmma, ConstantContact, and MailChimp. Audrey is responsible for the digital footprint as it relates to driving revenue at TurnKey Solutions and leads efforts to generate more exposure to the right audience, more qualified leads to the sales team and better engagement with prospects and customers.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

B2B Marketing Leader Publishes New White Paper on Navigating the Marketing Automation Minefield

Marketing Automation is a Crowded Field; Fusion Marketing Partners Offers
B2B Companies Criteria for Picking and Implementing the Right Technology

marketing automation whitepaper

COLORADO SPRINGS, Colo. – (June 9, 2016) – A large percentage of companies fail to employ the full potential of their marketing automation systems, leading to lost revenue, resource drain and wasted time. To improve the chances for companies to achieve success, Fusion Marketing Partners (FMP) has published a new white paper: Navigating the B2B Marketing Automation Minefield: How to Select the Right Technology to Solve the Right Problem at the Right Time.

This complimentary white paper draws on FMP’s decades of B2B marketing and technology experience combined with anecdotal data gathered from client engagements. Readers will learn about:

 

  • Why so many marketing automation implementations fail
  • How the right processes should always drive technology selection
  • The key usability characteristics that will impact success
  • Which core marketing automation features should be evaluated
  • The importance of integration with existing solutions like CRM

“Marketing automation is an important part of an organization’s lead-to-revenue model. The wrong choices can impact, revenue and sales effectiveness,” said Christopher Ryan, CEO and founder of Fusion Marketing Partners. “In this paper, we offer some proven and tactical ways to either select the right technology for those who don’t have a solution or optimize results for those companies that already have a marketing automation system.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing outsource provider that specializes in helping companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit: Fusion Marketing Partners.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com