December 2015

Fusion Marketing Partners Offers B2B Sales and Marketing
Practitioners Insight into Future Areas of Impact

COLORADO SPRINGS, Colo. – (December 10, 2015) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that it has issued its annual list of B2B marketing and sales trends for the coming year. The trends were culled from the challenges faced by the agency’s clients in Colorado and across the globe and selected based on the highest likelihood of impact over the next 12 months. The report is currently available for download on the company’s website.

FMP leadership notes several key areas of impact which should draw the attention of B2B sales and marketing leaders:

• The rising importance of digital reputation management
• How the lead-to-revenue (L2R) framework will drive sales and marketing alignment
• B2B marketing and sales leadership continues to catch up with marketing technology
• The mainstreaming of customer experience (CX) practice in B2B marketing and sales
• A continued move toward online video ubiquity
• Increasing value of predictive analytics

“The velocity of change in the B2B arena means you can’t get used to doing anything the same way for too long,” said Christopher Ryan, founder and CEO of Fusion Marketing Partners. “This year we took a hard look at what we were seeing on the ground and aimed to give B2B leadership some food for thought as they reflect on 2015 and lay their plans for 2016.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Gail Carson, Director of Marketing and Client Services for Fusion Marketing Partners, Adds Certified Skills; Laying Groundwork for Expanded Client Offerings

COLORADO SPRINGS, Colo. – (December 10, 2015) – Fusion Marketing Partners (FMP) today announced that Gail Carson, Director of Client Services, has earned Marketo’s Certified Expert credential, representing in-depth knowledge and proficiency in the use of Marketo — the leader in digital marketing software and solutions. According to the company, the Marketo Expert Certification represents in-depth knowledge and proficiency in the use of Marketo.

Gail Carson joined the ranks of certified Marketo professionals worldwide and demonstrated hands-on proficiency and expertise in setting up and managing programs and campaigns. While Carson has worked with many systems on behalf of FMP clients, she chose Marketo as the company’s certification standard because of its power and proven value to mid-market B2B firms. Certification testing includes: lead programs, smart campaigns, asset design, analytics, lead scoring and data management.

“We’re proud of Gail’s new certification and excited about the expanded capabilities that her new credentials will enable us to offer our clients,” said Christopher Ryan, FMP’s CEO. “We’ve been heavily involved in the B2B lead-to-revenue process for some time and see the Marketo certification as a natural evolution in our services and skillsets.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com