B2B Marketing Veteran Reveals Lead-to-Revenue Principles in New Book
Christopher Ryan’s “The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™”
Now Available on Amazon.com in Kindle Format
COLORADO SPRINGS, Colo. – (May 18, 2015) – Fusion Marketing Partners (FMP) today announced that CEO Christopher Ryan’s new book, Building the High-Powered Lead-to-Revenue (L2R) Machine: The Eight Components that Drive B2B Marketing and Sales Results, is now available on Amazon in Kindle Format.
In the book, Chris Ryan applies his “in the trenches” wisdom from working with more than 40 B2B companies to lending a practical angle on the L2R framework — a concept that has been circulated by analysts and leading markets in the past few years.
Ryan, a B2B practitioner, speaker and blogger who founded Fusion Marketing Partners in 2009, outlines eight components for creating a marketing-driven revenue growth machine for any B2B business. Readers will understand how eight core structural and strategic components unite to produce a high-performance L2R machine, including:
- How your brand strategy impacts your revenue performance
- How to choose the right sales model for today’s buyer-centric marketplace
- How B2B content can and should impact your L2R machine
- Infrastructure and measurement practices that are critical for continuous success
“The L2R (Lead-to-Revenue) Machine™ components, diligently executed, will bring in more leads, more revenue and build greater value in your company,” said Chris Ryan. “I’ve had many years to see what does and doesn’t work; these eight core structural and strategic components are all you really need to succeed.”
Building the High-Powered Lead-to-Revenue (L2R) Machine: The Eight Components that Drive B2B Marketing and Sales Results is now available for $2.99 on Amazon.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.
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