“Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and
Awareness” Offers B2B Marketers Clear, Actionable Path to Success
COLORADO SPRINGS, Colo. – (May 6, 2014) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that announced that Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness is available in Kindle ebook format on Amazon. The book is a partial reprise of CEO and founder Christopher Ryan’s 2009 work, How to Create an Unstoppable Marketing and Sales Machine, with expanded content and new chapters on content/mobile/online marketing and sales lead management.
Ryan leveraged his decades of B2B marketing and sales experience — as a Silicon Valley veteran (PeopleSoft, Sybase), Colorado B2B marketing executive (Stellent, Optika) and founder of a growing B2B marketing agency with clients across the globe — to craft a turnkey strategic guide for B2B marketing and sales leaders who are accountable for better performance in the form of increased awareness, leads and revenue. Ryan shares the proven best practices that have made him one of the country’s foremost practitioners, speakers and writers in B2B marketing, offering straightforward, incisive insights that will quickly help improve B2B sales and marketing performance.
Readers will learn how to:
- Quickly assess and determine their marketing and sales models
- Use cost-effective pull marketing techniques to bring increased awareness and qualified leads
- Effectively align sales and marketing efforts and compete against larger players on a limited budget
“Everything in this book is based on experience and results,” said Ryan. “Whether you have a large or small budget, these practices can boost your awareness, leads and revenue. If your organization is underperforming on the B2B marketing front, this is your chance to stop floundering and start winning.”
Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness is currently available for Kindle readers for $9.99. The book is also available through the Amazon Prime lending library.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes helping B2B companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit www.fusionmarketingpartners.com.
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