Colorado B2B Marketers Launch New Business
Rise of Content Marketing Demand, Deep B2B Experience Make Perfect Timing
for B2B Content Experts, New Venture for Fusion Marketing Partners
COLORADO SPRINGS, Colo. – (January 7, 2014) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced the launch of a new business: B2B Content Experts. The new venture focuses on the rising demand for the high-quality B2B content that companies need to attract and convert new customers.
For five years Colorado Springs-based Fusion Marketing Partners has served B2B companies across the U.S. and the world with full-spectrum marketing services that encompass online marketing, sales strategy, lead management, and public relations, among many others. The company’s pedigree of producing effective strategic content for a wide variety of target media and audiences spurred the launch of B2B Content Experts, which will focus solely on B2B clients who need help crafting and executing a robust content marketing strategy. B2B Content Experts’ services include:
- Case studies, white papers and executive briefs
- Blog posts
- Email campaigns
- Targeted web content
- Webinars and presentations
- Contributed article development and placement for trade and other media
- Advertising and collateral copywriting
- Press releases
“Content marketing will be more important than ever in 2014, so we created B2B Content Experts to leverage our background as technology and business content veterans for companies who know they need to ramp up a content strategy and just don’t have the resources to execute it,” said Nate Warren, lead writer and director of content marketing. “Consistent, compelling content resonates with Google’s evolving criteria and the way more B2B customers want to buy. We’re excited to roll up our sleeves and produce content for companies that are serious about enabling a pull marketing strategy that brings more awareness, leads and credibility.”
About B2B Content Experts
B2B Content Experts is an experienced team of B2B writing and marketing professionals who leverage their deep understanding of business content, broad B2B business experience, and strategic insight of what makes content effective to provide a turnkey resource for the company that wants to get results with their content marketing efforts. The company produces thought leadership and strategic lead capture content (white papers, case studies, executive briefs), public relations, blog, presentation and collateral content to bring greater awareness, immediate credibility and more conversions from your critical target audiences. To start your content marketing machine, please visit www.b2bcontentexperts.com.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes helping B2B companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit www.fusionmarketingpartners.com.
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