B2B Marketing Agency Issues Annual List of Top Marketing and Sales Trends
Fusion Marketing Partners Identifies Impact Issues for B2B Sales and Marketing Practitioners in ColoradoBIZ Magazine
COLORADO SPRINGS, Colo. – (December 4, 2013) – Business-to-business (B2B) marketing firm Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that it has issued its annual list of B2B marketing and sales trends for the coming year. The trends were culled from the challenges faced by the agency’s clients in Colorado and across the globe and selected based on the highest likelihood of impact over the next 12 months. The list was originally published in November on ColoradoBIZ Magazine’s website.
The key 2014 trends identified by FMP are:
Trend 1: Increased importance of content marketing
Trend 2: Multimedia and visual storytelling
Trend 3: Disintermediation of the field sales force
Trend 4: Mobile friendly content
Trend 5: Sales response time is crucial
“Because we work closely with leading B2B companies in the US and worldwide, we are able to track the most significant issues facing marketing and sales professionals,” said Christopher Ryan, founder and CEO of Fusion Marketing Partners. “This year’s top trends all relate to technology in some way, and four of the five relate specifically to the capacity of a business to improve its online presence. This time of year is a great opportunity for companies that market and sell to other businesses to gauge the year ahead and discover how key trends can be anticipated to gain and maintain competitive advantage.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, please visit www.fusionmarketingpartners.com.
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