December 2013

Winning B2B Marketing: Proven Methods that Drive Revenue,
Leads and Awareness Slated for Early 2014 Publication

COLORADO SPRINGS, Colo. – (December 16, 2013) – Business-to-business (B2B) marketing firm Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that founder and CEO Christopher Ryan will publish his new book, Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness in early 2014. The book is a partial reprise of his 2009 work, How to Create an Unstoppable Marketing and Sales Machine with expanded content and new chapters on content, mobile and online marketing, and sales lead management.

Ryan leveraged his decades of B2B marketing and sales experience—as a Silicon Valley veteran (PeopleSoft, Sybase), Colorado B2B marketing executive (Stellent, Optika) and founder of a growing B2B marketing agency with clients across the globe—to craft a turnkey strategic primer for the B2B marketing and sales leaders who are accountable for better performance in the form of increased awareness, leads and revenue. Ryan shares the proven best practices that have made him one of the country’s foremost practitioners, speakers and writers in B2B marketing, offering straightforward, incisive insights that will quickly help improve B2B sales and marketing performance.

“I wanted to share more of what our agency and I have learned since publishing my 2009 book, which was the distillation of everything that I had seen work at companies big and small,” said Ryan. “After decades of using and refining marketing practices, I can say with confidence that these methods work well, and any B2B marketing professional that wants a clear path through the buzzword jungle to real results will benefit greatly from the time they invest in learning these proven strategies.”

Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness will be available in print and e-book format in early 2014. Promotional chapters will be offered free of cost in advance of the publication. Review copies are available upon request.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes helping B2B companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit www.fusionmarketingpartners.com.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Sales Lead Management Association’s Membership Election Recognizes Ryan’s Expertise

COLORADO SPRINGS, Colo. – (December 9, 2013) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that founder and CEO Christopher Ryan has been named as one of the Top 50 Most Influential People in Sales Lead Management for 2013 by the membership of the Sales Lead Management Association.

“Synchronizing the activity through all parts of your sales funnel is what gets results, and where many companies fail. That’s why sales lead management and nurturing is such a critical linkage between your marketing efforts and the customer close,” said Ryan. “We’ve made this a focus of our services, and I’m humbled that our efforts have included me in the SLMA’s list of top practitioners.”

2013 marks the fifth year that the SLMA has held its member elections following an Oct. 1-28 nomination period and Nov. 1-30 voting period. Only members of the SLMA may nominate people and vote for those who they think deserve recognition (membership in the SLMA is free).

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes helping B2B companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit www.fusionmarketingpartners.com.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 7,732 worldwide members, 300-plus articles from 60 authors, and interviews with 150 executives on the syndicated SLMA weekly internet radio program. For more information about SLMA or the ‘Top 50’ List, call Sue Campanale at 714-637-6989.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com

Fusion Marketing Partners Identifies Impact Issues for B2B Sales and Marketing Practitioners in ColoradoBIZ Magazine

COLORADO SPRINGS, Colo. – (December 4, 2013) – Business-to-business (B2B) marketing firm Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that it has issued its annual list of B2B marketing and sales trends for the coming year. The trends were culled from the challenges faced by the agency’s clients in Colorado and across the globe and selected based on the highest likelihood of impact over the next 12 months. The list was originally published in November on ColoradoBIZ Magazine’s website.

The key 2014 trends identified by FMP are:

Trend 1: Increased importance of content marketing
Trend 2: Multimedia and visual storytelling
Trend 3: Disintermediation of the field sales force
Trend 4: Mobile friendly content
Trend 5: Sales response time is crucial

“Because we work closely with leading B2B companies in the US and worldwide, we are able to track the most significant issues facing marketing and sales professionals,” said Christopher Ryan, founder and CEO of Fusion Marketing Partners. “This year’s top trends all relate to technology in some way, and four of the five relate specifically to the capacity of a business to improve its online presence. This time of year is a great opportunity for companies that market and sell to other businesses to gauge the year ahead and discover how key trends can be anticipated to gain and maintain competitive advantage.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, please visit www.fusionmarketingpartners.com.

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For more information please contact:
Nate Warren
720.244.4734
nwarren@fusionmarketingpartners.com