Fusion Marketing Partners’ Christopher Ryan and Saligent’s Laura McGuire to Deliver
Joint Presentation on Retargeting Leads for Better Conversion
COLORADO SPRINGS, Colo. – (June 25, 2013) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that co-founder and CEO Christopher Ryan and Laura McGuire, co-founder and CEO of Saligent — a nationally-recognized sales lead management (SLM) company — will co-present at B2B LeadsCon, held at the Hilton New York from August 14-15, 2013.
B2B LeadsCon brings together global experts to share the strategy and technology for reaching customers at the right time, in the right place, with the right message. A wide variety of presentations will give attendees the latest and best practices in lead generation, lead qualification, lead nurturing and performance measurement.
Ryan’s and McGuire’s presentation, “The Top 20 Ways to Retarget Leads for Better Conversion,” will show attendees how to use search, email, display ads, social feeds, content marketing and more to keep their brands top-of-mind as their customers research and compare the competition.
“B2B LeadsCon is designed to give B2B marketers a fresh look at the challenges they face and a road map that turns high-value leads into customers and clients,” said Warren Pickett, content director for Chief Marketer & LeadsCon Events. “Chris’ and Laura’s mastery in their field makes them well-suited to deliver on our value proposition. We’re excited at what the Colorado contingent has to offer.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, please visit www.fusionmarketingpartners.com.
Saligent works with aspiring U.S. companies to establish proven processes in Sales Lead Management that ensure a steady flow of prospects that are “ready-to-buy.” The company provides a comprehensive solution empowering its clients with state-of-the art business processes, the web tools that automate them, and the skilled staff to execute any or all program elements. Saligent quickly and cost effectively installs business capabilities that have immediate impact on its clients’ revenue generating initiatives. They do this without clients needing to add sales staff or increase marketing budgets and, in fact, help them improve return on existing investments. For more information: http://www.saligent.com, Mike Burwell, firstname.lastname@example.org , 888-475-6019.
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