B2B Marketing Firm Boosts Lead Management Capabilities

Fusion Marketing Partners and Sales Lead Strategies Partner to Strengthen Marketing and Sales Alignment

COLORADO SPRINGS, Colo. – (Jan. 29, 2013) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced its partnership with Sales Lead Strategies (SLS), a Colorado Springs-based company specializing in qualifying and nurturing sales leads generated through marketing efforts. FMP clients will now have access to more in-house expertise that turns the firm’s proven lead generation tactics into more sales and revenue. Specific services offered include lead qualification, sales pipeline management, database building, and inactive lead follow-up.

Many companies are successful in generating leads, but miss significant revenue opportunities due to an inconsistent approach to capitalizing on customer inquiries. Combining his expertise in lead development with FMP’s proven B2B sales and marketing alignment strategy, SLS founder John Bryant will offer FMP clients a clear way to manage and engage new and existing prospects in a company’s marketing database. Bryant is an 11-year software and inside sales veteran who has served with top companies like Oracle, Configuresoft, Perficient, Optika and Stellent.

“John Bryant is a polished business development professional who knows both the B2B and technology arenas,” said Christopher Ryan, founder and CEO of Fusion Marketing Partners. “John’s mastery of lead development processes will be a boon for our FMP clients, who expect—and receive—predictable awareness, leads and revenue from our services.”

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations – from successful startups to Silicon Valley giants. To find out more, please visit www.fusionmarketingpartners.com.

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For more information please contact:
Nate Warren