Fusion Marketing Partners Grows Staff, Attracts Diverse B2B Companies
on Strength of Execution and Measurable Results
COLORADO SPRINGS, Colo. – (July 27, 2012) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced its three-year anniversary. Launched in July 2009 by veteran technology marketer Christopher Ryan, the firm has increased billings by 63% on a year-over-year basis while growing their team of experts and serving an increasingly diverse number of B2B niches, from software to services.
Ryan launched the firm with the aim of building a lean, efficient, talent-rich team that could focus on execution of proven marketing strategies that deliver increased awareness, leads and revenue for small-to-medium B2B companies that needed a short path to quantifiable results. Three years later, FMP has been part of some remarkable success stories – including executing marketing and sales strategies that helped two of their clients become lucrative acquisition targets.
FMP’s specialties include complete strategy to tactical execution in branding and core messaging, marketing/sales model development, web marketing and optimization, content marketing, lead generation programs, public relations and social media strategy. The company has added multiple experts to its roster in the last three years, offering clients an able, agile, and cost-effective extension of their marketing team. Among the notable results, FMP:
- Achieved a 12X increase in web traffic for a training and services client
- Built a scalable marketing and sales plan for a SaaS (Software as a Service) client that helped grow revenue by 45% and position the company for acquisition
- Engineered an awareness program for an oil and gas software company that increased web traffic 65%, tripled lead flow and cut cost per lead by 58%
- Executed a marketing and leads plan for a business software engine maker that outperformed the lead plan by 136% and reduced cost per lead by 84%
“Leaders of the companies we serve turn to us because they know that we can help them build value in their company – creating prosperity for their stakeholders, becoming the leader in their niche, and even positioning them for a successful exit strategy,” said Ryan, who has served as FMP’s CEO since its launch. “We can deliver on that promise by growing their revenue with proven strategy. We’re fortunate to have an outstanding team and clients in a growing number of industries who see the value in our offering. We’re excited to see what the next three years hold in store.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations – from successful startups to Silicon Valley giants. To find out more, please visit www.fusionmarketingpartners.com.
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