B2B Marketing Firm Launches “105-Day Turnaround” Program
Intensive Program Designed for Companies Who Need Rapid Improvement, Measurable Results from Ailing Marketing Plans
COLORADO SPRINGS, Colo. – (June 16, 2012) – Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced the launch of its “105-Day Marketing Turnaround,” an intensive, focused program for B2B marketers and sales leaders whose marketing programs are not generating results and are in need of quick analysis, overhaul, and redirection. Sales and marketing leaders who need an expert outside perspective to help them get their marketing plans back on track will benefit from rapid assessment and improvement of stalled or underperforming marketing efforts.
For three years, FMP has assisted a growing number of companies in improving their brand focus, messaging, positioning, lead generation and awareness through pull marketing, web optimization, public relations, content marketing, and branding strategies. The 105-Day Marketing Turnaround focuses these proven practices for B2B companies that:
- Have noticed declining or slow-growing sales
- Are startups that need to establish critical first steps in marketing
- Are preparing for an acquisition or merger
- Are faced with better-resourced competition and need to maximize marketing budgets
The program includes development and analysis of a company’s brand promise and core messaging, revamping the company website to attract prospects, development of targeted marketing content, lead generation programs, and a starter pull marketing and social media plan.
"Lots of consultants can identify problems and prescribe solutions, but we really get in the trenches and execute for our clients," said Christopher Ryan, CEO of FMP. "The 105-Day Marketing Turnaround leverages the best of what we know to start creating results for companies that urgently need to see quantifiable change in a three-month period."
About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in sales and marketing for B2B companies. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit www.fusionmarketingpartners.com.
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