Fusion Marketing Partners CEO Contributes Chapter on Shortening the B2B Sales Cycle to CustomerThink’s New eBook: "Optimizing B2B Digital Marketing: 10 BIG Ideas"
COLORADO SPRINGS, Colo. – (February 28, 2012) – Fusion Marketing Partners announced today that CEO and founder Christopher Ryan’s article, How to Shorten the B2B Sales Cycle has been selected for inclusion in CustomerThink’s new eBook: Optimizing B2B Digital Marketing: 10 BIG Ideas. CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. It offers articles, blogs, interviews and news about B2B marketing, customer relationship management, customer experience management and social business.
The eBook includes contributions from the CustomerThink website’s most popular authors, including Nick Stamoulis, Brick Marketing; Maria Pergolino, Marketo; and Matt Heinz, Heinz Marketing Inc. Topics include effective content and social media marketing, how to recognize online B2B buyer behaviors, and tips for improving collaboration between IT and marketing departments. Optimizing B2B Digital Marketing: 10 BIG Ideas is available for free download from CustomerThink.
"This shift to empowered buyers makes B2B digital marketing a critical capability," said Bob Thompson of CustomerThink. "Chris Ryan’s proven expertise in this field makes his article a valuable addition to the book and provides an important strategic perspective that will help our business readers achieve more digital marketing success."
Christopher Ryan added, "I was particularly happy to supply the chapter about how to shorten B2B sales cycles to the eBook. This is a critical issue facing companies that sell to other businesses and an important component of the end-to-end B2B digital marketing and sales process."
About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in sales and marketing for B2B companies. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit www.fusionmarketingpartners.com.
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