B2B and Tech Marketing Veteran to Present Strategic Marketing Seminar

B2B and Tech Marketing Veteran to Present Strategic Marketing Seminar at World’s Largest Accounts Payable Event

Fusion Marketing Partners President Chris Ryan Joins With Accounts Payable Industry
Leader Jon Casher in Presenting Critical Two-Part Marketing and Technology Seminar

COLORADO SPRINGS, Colo. – (October 17, 2011) – Christopher Ryan, president of Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales consultancy, has been selected to speak at the IOMA/IOFM’s 10th Anniversary Accounts Payable Conference & Expo at the Bellagio Hotel in Las Vegas from Oct. 19-21. Presented by the Institute of Finance and Management, it is the world’s largest event dedicated to the accounts payable industry.

Drawing on his decades of experience in business marketing, technology, and senior management, Ryan will deliver an in-depth workshop focusing on the latest trends, strategies, techniques and insights for understanding and selling AP services and technology. His presentation, "Marketing and Sales Strategies to Beat the Competition, Lower Conversion Costs and Shorten Your Sales Cycle," will reveal actionable marketing and sales techniques that attendees can immediately use to align their marketing and sales operations for maximum effectiveness.

Jon Casher, APM, senior consultant to IOMA’s IOFM Advisory Services and president of Casher Associates, Inc., will present "The AP Marketplace" – the first of the two workshops. Casher will present data from IOFM’s 2010 and 2011 AP Automation Surveys and discuss opportunities for and barriers to growth.

"We are very happy to have Chris Ryan share his marketing expertise with the sponsors and attendees at the IOFM conference," stated Brian Cuthbert, vice president of the Institute of Finance and Management. Adds Ryan, "I’m honored to be included and look forward to offering participating companies proven methods they can immediately apply to increase their sales, leads, and revenue."

As both a services provider and in-house marketing executive, Ryan has played a transformative role in driving business marketing and sales programs that achieve shorter B2B sales cycles, higher close rates and greater profit margins. Prior to founding Fusion Marketing Partners, Ryan served as vice president of marketing of SpringCM, the world’s leading provider of on-demand content management solutions; vice president of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services; and vice president of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Ryan has held senior marketing positions at PeopleSoft, Sybase, and Group 1 Software.

About Fusion Marketing Partners

Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in sales and marketing for B2B companies. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit www.fusionmarketingpartners.com.

About IOFM

For over a quarter of a century, IOFM’s newsletters, publications, online information services, conferences, and certification programs have provided authoritative guidance to corporate managers across a wide range of disciplines. In AP, IOFM is the leader in promoting and explaining the AP discipline, educating AP professionals, and linking AP vendors and services to their markets. Thousands of professionals rely on IOFM’s publications and membership websites every day for industry news, tips and strategies that will get them ahead of the competition. To become a member or to get more information, please contact us by phone: 203-889-4977 email: customerservice@iofm.com or visit www.iofm.com/ap.

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For more information please contact:
Nate Warren