B2B and Tech Marketing Pro Reveals Lead Generation Strategies in New eBook
Marketing executive and founder of Fusion Marketing Partners brings decades of actionable knowledge to Powerful B2B Marketing Strategies to Generate Qualified Leads
COLORADO SPRINGS, Colo. – (August 31, 2011) – Christopher Ryan, president of Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales enablement consultancy, today announced the release of his new eBook, Powerful B2B Marketing Strategies to Generate Qualified Leads. It is the second of a planned three-book series, C-Level Guide to Growing Awareness, Leads and Revenue.
Drawing on his decades of experience in business marketing, technology, and senior management, Ryan outlines the lead generation strategies that create predictable results for a company, delivering actionable information on topics such as defining the lead management and sales process, establishing metric goals, and strategies for lead sourcing. This lead generation eBook is available for free download at Fusion Marketing Partners and is also available to Kindle readers at Amazon.com. The title will soon be made available to Apple devices via the Apple Store.
"We are very happy to release the latest in our series of eBooks on how companies can increase their marketing and sales success," stated Ryan. "Generating quality sales leads is an imperative for most B2B companies, and this book contains dozens of proven strategies and tactics to accomplish this."
As both a services provider and in-house marketing executive, Ryan has played a transformative role in driving business marketing and sales programs that achieved shorter B2B sales cycles, higher close rates and greater profit margins. Prior to founding Fusion Marketing Partners, he served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions; Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services; as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Ryan has held senior marketing positions at PeopleSoft, Sybase, and Group 1 Software.
About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in sales and marketing for B2B companies. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit www.fusionmarketingpartners.com.
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