ROI Based Public Relations
Fusion Marketing Partners Hires Nate Warren to Drive Innovative,
ROI-Based Public Relations for Business-to-Business Tech Clients
Creative Veteran Adds Media Outreach Services to Synchronized
PR and Pull Marketing Strategies that Boost Traffic, Leads for Clients
COLORADO SPRINGS, Colo. – (January 19, 2011) – Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales enablement consultancy, today announced expanded public relations services for its select group of business-to-business software clients, and the appointment of Nate Warren as Director of PR Services. Expanded PR services will include targeted media outreach and placement to enhance proven pull marketing (inbound) strategies already being executed for FMP clients. FMP tightly coordinates media outreach with B2B and social media strategies, creating cost-effective public relations programs that generate awareness and drive targeted visitors to company websites.
Pull marketing is among four “pillar” strategies utilized by Fusion Marketing Partners on behalf of its clients. The other three pillars are branding and messaging, website presence, and sales enablement. Out of dozens of marketing activities undertaken by B2B companies, FMP researched and selected these four strategies for their superior results and return on investment. FMP, founded and staffed by technology marketing and sales veterans, focuses only on strategies that provide its clients with increased awareness and leads, lower cost of customer acquisition and optimized sales and marketing processes.
Media outreach activities will be headed up by Nate Warren, a marketing, advertising and public relations professional with 20 years of media, agency, and startup experience. Warren has deep expertise in copywriting, B2B marketing, media outreach, content development and social media management.
“We’re able to deliver powerful results because we created a uniquely capable team,” said Christopher Ryan, president of Fusion Marketing Partners. “We’re delighted to have a proven performer like Nate join FMP. He’s passionate about understanding our clients’ strategies and telling their stories to critical audiences.”
About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit www.fusionmarketingpartners.com.
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