Fusion Marketing Partners ANNOUNCES ONE-YEAR ANNIVERSARY
Major Milestones Reached in First Year of Business
Colorado Springs, CO – November 17, 2010 – Fusion Marketing Partners, a B2B marketing and sales enablement consultancy, announces that it has completed its first year in business having achieved a number of notable achievements. The company was founded by Christopher Ryan, Myron Berg and James Franklin to generate awareness, qualified leads and sales revenue for business-to-business companies.
According to Christopher Ryan, CEO of Fusion Marketing Partners, “It is difficult to start any business in a challenging economy. However, we believed that our proven strategies for increasing the effectiveness of marketing and sales would be of great benefit to clients. This has proven to be the case and our growth rate over the past 12 months is a testament to the quality of our team and the willingness of our clients to pursue a path of aggressive growth, despite the economic situation.”
Noteworthy first-year achievements of Fusion Marketing Partners include:
- Significant new client acquisition including five retainer clients.
- Refinement of best business practices to create “unstoppable marketing and sales machines” for our clients.
- Building a formidable team of B2B professionals in the areas of branding, website presence, lead generation and sales enablement.
- Creating and hosting a four-part webinar series titled Emerging Strategies in B2B Marketing and Sales.
- Achieved client successes, including:
o Successfully deployed new websites and retrofitted existing websites for clients, increasing website traffic by an average of 62 percent.
o Instituted lead management, nurturing and sales enablement programs for a major software company, increasing lead flow by 45 percent and the sales close rate by 32 percent.
o Took a financial software company from virtually unknown in the industry to one of the top three providers, on the basis of marketplace awareness.
Brenda Craig, founder and CEO of Craig Safety Technologies, stated, “We are extremely happy to have Fusion Marketing Partners guide us on our marketing and sales programs. FMP has been instrumental in our go-to-market strategies and we appreciate the fact that they are cost efficient and intensely centered on results.”
About Fusion Marketing Partners
Fusion Marketing Partners (www.fusionmarketingpartners.com) is a strategic B2B marketing and sales enablement consultancy created to diagnose and add value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue.
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