Sales Enablement For Improved B2B Sales

For Immediate Release

Fusion Marketing Partners Adds Sales Enablement to Improve B2B Sales

B2B Strategy firm offering complete end-to-end services in marketing, public relations and sales enablement

Colorado Springs (May 12, 2010) – Colorado-based Fusion Marketing Partners now offers a comprehensive Sales Enablement program to aid business-to-business (B2B) clients in synchronizing and optimizing their investments in marketing and sales, enabling them to:

  • Lower the cost of sales and new customer acquisition
  • Develop and execute effective sales pipeline management
  • Shorten the sales cycle
  • Improve sales close rates
  • Streamline every step of the sales process
  • Achieve better balance in your sales and marketing budgets

Recently joined by veteran sales process expert James Franklin, is a coalition of professionals, based in Colorado Springs and Denver, focusing on business-to-business marketing solutions. The company was founded in 2009 by Chris Ryan author of How to Create an Unstoppable Marketing and Sales Machine.

“Offering sales enablement allows us to help our clients to the next order of magnitude,” Ryan said. “Once the alignment between marketing and sales is created and synchronized, our clients can achieve significant increases in their revenue. And we are especially happy to have someone of the caliber of James Franklin to lead this effort on behalf of our clients.”
Prior to joining Fusion Marketing Partners, Franklin was the Chief Sales and Marketing Officer at Zoot Enterprises, a leading enterprise credit decisioning and loan origination software provider serving large financial institutions. Franklin also served as North American Vice President of Sales for Stellent Sales/Optika Inc., an enterprise content management software company and he has held various executive sales business development and marketing positions for companies such as Giga Information Group, Geo/SQL Corporation, Ogden Systems Group, IDC Government and META Group.


Fusion Marketing Partners (, located in Colorado Springs, CO, is a strategic B2B marketing and sales enablement company created to diagnose and add value to every part of its clients’ marketing-through-sales processes, with the objective of generating more sales revenue from every dollar invested in people, programs and technologies. The company was founded by principals with deep experience in business-to-business marketing and sales, both on the marketing services side and at leading companies like PeopleSoft, Sybase, SpringCM, Hewlett Packard, Qwest, Stellent, Agilent and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a framework for generating awareness, qualified leads and revenue that is repeatable and predictable.

For more information, contact Lee Ann Fleming at 303-594-1750 or via email at:

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