2010

Fusion Marketing Partners ANNOUNCES ONE-YEAR ANNIVERSARY

Major Milestones Reached in First Year of Business

Colorado Springs, CO – November 17, 2010 – Fusion Marketing Partners, a B2B marketing and sales enablement consultancy, announces that it has completed its first year in business having achieved a number of notable achievements. The company was founded by Christopher Ryan, Myron Berg and James Franklin to generate awareness, qualified leads and sales revenue for business-to-business companies.

According to Christopher Ryan, CEO of Fusion Marketing Partners, “It is difficult to start any business in a challenging economy. However, we believed that our proven strategies for increasing the effectiveness of marketing and sales would be of great benefit to clients. This has proven to be the case and our growth rate over the past 12 months is a testament to the quality of our team and the willingness of our clients to pursue a path of aggressive growth, despite the economic situation.”

Noteworthy first-year achievements of Fusion Marketing Partners include:

• Significant new client acquisition including five retainer clients.
• Refinement of best business practices to create “unstoppable marketing and sales machines” for our clients.
• Building a formidable team of B2B professionals in the areas of branding, website presence, lead generation and sales enablement.
• Creating and hosting a four-part webinar series titled Emerging Strategies in B2B Marketing and Sales.
• Achieved client successes, including:

o Successfully deployed new websites and retrofitted existing websites for clients, increasing website traffic by an average of 62 percent.

o Instituted lead management, nurturing and sales enablement programs for a major software company, increasing lead flow by 45 percent and the sales close rate by 32 percent.

o Took a financial software company from virtually unknown in the industry to one of the top three providers, on the basis of marketplace awareness.

Brenda Craig, founder and CEO of Craig Safety Technologies, stated, “We are extremely happy to have Fusion Marketing Partners guide us on our marketing and sales programs. FMP has been instrumental in our go-to-market strategies and we appreciate the fact that they are cost efficient and intensely centered on results.”

About Fusion Marketing Partners

Fusion Marketing Partners (www.fusionmarketingpartners.com) is a strategic B2B marketing and sales enablement consultancy created to diagnose and add value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue.

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For more information contact :

Gail Carson – gcarson@fusionmarketingpartners.com

719-209-5277

Fusion Marketing Partners offers webinar series

Emerging Strategies to Drive More Awareness, Leads and Revenue

Colorado Springs, CO – Sept. 7, 2010 – Fusion Marketing Partners presents an information-packed webinar series filled with the most current strategies for business-to-business marketing and sales effectiveness. Learning from experts who cover the marketing spectrum from awareness to close, webinar attendees will discover how to systematically drive strong programs and see fast bottom-line results.

“We believe this webinar series brings some of the finest experts on B2B marketing together to share actionable information for companies to improve their marketing performance,” said Christopher Ryan, founder and president of Fusion Marketing Partners.

The four complimentary webinars have been developed as a series titled “Emerging Strategies to Drive More Awareness, Leads and Revenue.” Attendees can register for the events singly or as a group. They are:

Webinar 1: Create a Compelling Brand Promise: Six Steps to Beat the Competition: Thursday, September 9, 2010, 11:00 am PT / 2:00 pm ET Register Now

Webinar 2: Proven Website Tactics to Maximize Awareness, Convert Leads and Drive Revenue: Wednesday, September 15, 11:00 am PT / 2:00 pm ET Register Now

Webinar 3: Pull Marketing and Social Media Techniques: Those that Work (and Those that Don’t): Thursday, September 23. 11:00 am PT / 2:00 pm ET Register Now

Webinar 4: Finishing Strong: Maximize Close Rates and Revenue: Tuesday, September 28, 11:00 am PT / 2:00 pm ET Register Now

Each webinar will be available with registration on the Fusion Marketing Partners’ website at www.FusionMarketingPartners.com. Archive versions will be available after the live broadcasts.

About Fusion Marketing Partners

Fusion Marketing Partners (www.fusionmarketingpartners.com), located in Colorado Springs, CO, is a strategic B2B marketing and sales enablement company created to diagnose and add value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales, both on the marketing services side and at leading companies like PeopleSoft, Sybase, SpringCM, Hewlett Packard, Qwest, Stellent, Agilent and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue.

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For more information contact:

Lee Ann Fleming

303-594-1750

For Immediate Release

Fusion Marketing Partners Adds Sales Enablement to Improve B2B Sales

B2B Strategy firm offering complete end-to-end services in marketing, public relations and sales enablement

Colorado Springs (May 12, 2010) – Colorado-based Fusion Marketing Partners now offers a comprehensive Sales Enablement program to aid business-to-business (B2B) clients in synchronizing and optimizing their investments in marketing and sales, enabling them to:

• Lower the cost of sales and new customer acquisition
• Develop and execute effective sales pipeline management
• Shorten the sales cycle
• Improve sales close rates
• Streamline every step of the sales process
• Achieve better balance in your sales and marketing budgets

Recently joined by veteran sales process expert James Franklin, is a coalition of professionals, based in Colorado Springs and Denver, focusing on business-to-business marketing solutions. The company was founded in 2009 by Chris Ryan author of How to Create an Unstoppable Marketing and Sales Machine.

“Offering sales enablement allows us to help our clients to the next order of magnitude,” Ryan said. “Once the alignment between marketing and sales is created and synchronized, our clients can achieve significant increases in their revenue. And we are especially happy to have someone of the caliber of James Franklin to lead this effort on behalf of our clients.”
Prior to joining Fusion Marketing Partners, Franklin was the Chief Sales and Marketing Officer at Zoot Enterprises, a leading enterprise credit decisioning and loan origination software provider serving large financial institutions. Franklin also served as North American Vice President of Sales for Stellent Sales/Optika Inc., an enterprise content management software company and he has held various executive sales business development and marketing positions for companies such as Giga Information Group, Geo/SQL Corporation, Ogden Systems Group, IDC Government and META Group.

ABOUT FUSION MARKETING PARTNERS:

Fusion Marketing Partners (www.fusionmarketingpartners.com), located in Colorado Springs, CO, is a strategic B2B marketing and sales enablement company created to diagnose and add value to every part of its clients’ marketing-through-sales processes, with the objective of generating more sales revenue from every dollar invested in people, programs and technologies. The company was founded by principals with deep experience in business-to-business marketing and sales, both on the marketing services side and at leading companies like PeopleSoft, Sybase, SpringCM, Hewlett Packard, Qwest, Stellent, Agilent and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a framework for generating awareness, qualified leads and revenue that is repeatable and predictable.

For more information, contact Lee Ann Fleming at 303-594-1750 or via email at: lfleming@fusionmarketingpartners.com

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For Immediate Release

How to Create an Unstoppable Marketing and Sales Machine Is Readers Favorite Gold Award Winner

Colorado Springs, CO (March 9, 2010) – How to Create an Unstoppable Marketing and Sales Machine, the best-selling book on business-to-business (B2B) marketing, was selected for the prestigious Readers Favorite Gold Award.

Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine, is pleased with the Readers Favorite recognition. According to Ryan, “I worked hard to encapsulate my two decades of B2B marketing in a way that relates to the needs of today’s businesses to be effective in their marketing and sales endeavors. Of course I’m very happy that a prestigious organization such as Readers Favorite honored me as a 2010 award winner.”

The Readers Favorite review called Unstoppable Marketing the “perfect book for business owners.” The review continued: “If you are like most businesses in today’s economy, you are concerned about getting more for your money. How to Create an Unstoppable Marketing and Sales Machine is the perfect book for you…Each section is broken down into chapters for a well organized plan. This book is written in simple easy to understand terms….The key to Chris Ryan’s theory is teamwork between Marketing and Sales. Too often these two teams work against each other, as though business was a competition. Ryan brings his knowledge, wisdom, and experience to this book. This book challenges readers to rethink their marketing plan. Cutting edge marketers will benefit from Ryan’s expertise.”

Readers Favorite was founded by Debra Gaynor to provide readers with quality books, and to help authors with honest reviews of their work and assisting them in obtaining more recognition and exposure through a professional Award Contest. Readers Favorite has reviewed books for Amazon.com, publishers such as Penguin, Random House and Thomas Nelson and authors including James Patterson, David Baldacci and Georgia O’Keefe. More information about Readers Favorite can be found at www.readersfavorite.com.

Christopher Ryan is president of Fusion Marketing Partners. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely-known expert in business-to-business marketing, sales strategy, systems and processes. As both a service provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

How to Create an Unstoppable Marketing and Sales Machine (ISBN 978-0982539729 – U.S. $15.95) is available at Amazon.com (http://bit.ly/aTF8Yn), Barnes and Noble (http://bit.ly/9leMUG) and leading bookstores.

Contact Information:

Jil Goebel – Origin Communications

Jil.Goebel@origincom.com

719-785-9900