Positioning | B2B Marketing - Fusion Marketing Partners

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Pricing Strategies in B2B Marketing

Posted Feb 12 2010 by in B2B Marketing, branding, Business to Business, Marketing Strategy, positioning with 2 Comments

There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing …

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Are You a Ram or Peacock Marketer? by Christopher Ryan

Posted Feb 2 2010 by in B2B Marketing, Business to Business, Marketing Strategy, Social Media with 4 Comments

I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the “push” model to the “pull” model of marketing.  Laura …

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Nine Questions to Develop Your B2B Branding Strategy

Posted Jan 27 2010 by in B2B Marketing, Business to Business, Marketing Strategy with 0 Comments

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?

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