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Tag: ‘Marketing Strategy’

Push Marketing vs. Pull Marketing by Christopher Ryan

Posted Feb 26 2010 by in Business to Business, Marketing Strategy, Pull Marketing with 0 Comments

I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, …

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Pricing Strategies in B2B Marketing

Posted Feb 12 2010 by in B2B Marketing, branding, Business to Business, Marketing Strategy, positioning with 2 Comments

There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing …

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Nine Questions to Develop Your B2B Branding Strategy

Posted Jan 27 2010 by in B2B Marketing, Business to Business, Marketing Strategy with 0 Comments

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?

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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

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To Blog or Not to Blog? – by Christopher Ryan

Posted Jan 11 2010 by in B2B Marketing, Marketing, Marketing Strategy, Social Media, Web Marketing with 3 Comments

My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …

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Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

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In B2B Marketing, Your Brand is Everything (by Christopher Ryan)

Posted Dec 9 2009 by in B2B Marketing, Marketing, Marketing Strategy, Sales, Social Media with 3 Comments

In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.

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Shortening the B2B Sales Cycle (by Christopher Ryan)

Posted Dec 2 2009 by in B2B Marketing, Business to Business, Sales, Sales Leads with 1 Comment

I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle?  Naturally, this got a bunch of comments, including from your’s truly.  Several people remarked on the importance of asking for the order. You’d be surprised how often salespeople neglect to do this.  A …

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B2B Marketing and Sales – Avoid the 7 Deadly Sins (by Christopher Ryan)

Posted Nov 30 2009 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media with 2 Comments

The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.

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