I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques. As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, …
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Tag: ‘Business to Business’
Is the B2B Marketing Services Industry Broken? – by Christopher Ryan
I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the …
