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Tag: ‘brand’

Are You a Ram or Peacock Marketer? by Christopher Ryan

Posted Feb 2 2010 by in B2B Marketing, Business to Business, Marketing Strategy, Social Media with 4 Comments

I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the “push” model to the “pull” model of marketing.  Laura …

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Nine Questions to Develop Your B2B Branding Strategy

Posted Jan 27 2010 by in B2B Marketing, Business to Business, Marketing Strategy with 0 Comments

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?

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Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

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