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Tag: ‘B2B’

Is the B2B Marketing Services Industry Broken? – by Christopher Ryan

Posted Feb 17 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Services with 1 Comment

I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the …

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In B2B Marketing, Your Brand is Everything (by Christopher Ryan)

Posted Dec 9 2009 by in B2B Marketing, Marketing, Marketing Strategy, Sales, Social Media with 3 Comments

In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.

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Shortening the B2B Sales Cycle (by Christopher Ryan)

Posted Dec 2 2009 by in B2B Marketing, Business to Business, Sales, Sales Leads with 1 Comment

I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle?  Naturally, this got a bunch of comments, including from your’s truly.  Several people remarked on the importance of asking for the order. You’d be surprised how often salespeople neglect to do this.  A …

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B2B Marketing and Sales – Avoid the 7 Deadly Sins (by Christopher Ryan)

Posted Nov 30 2009 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media with 2 Comments

The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.

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B2B Lead Issues

Posted Sep 17 2009 by in Lead Development, Lead Generation, Marketing, Sales, Sales Leads with 1 Comment

In research reported in Brian Carroll’s B2B Lead Generation blog (http://blog.startwithalead.com), the biggest pain point (34%) is converting leads to pipeline revenue.

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