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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by fusionm1 in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

In B2B Marketing, Your Brand is Everything (by Christopher Ryan)

Posted Dec 9 2009 by Christopher Ryan in B2B Marketing, Marketing, Marketing Strategy, Sales, Social Media with 3 Comments

In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.

Shortening the B2B Sales Cycle (by Christopher Ryan)

Posted Dec 2 2009 by fusionm1 in B2B Marketing, Business to Business, Sales, Sales Leads with 1 Comment

I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle? Naturally, this got a bunch of comments, including from your’s truly. Several people remarked on the importance of asking for the order. You’d be surprised how often salespeople neglect to do this. A …

B2B Marketing and Sales – Avoid the 7 Deadly Sins (by Christopher Ryan)

Posted Nov 30 2009 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media with 2 Comments

The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.