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><channel><title>B2B Marketing - Fusion Marketing Partners &#187; B2B Marketing</title> <atom:link href="http://fusionmarketingpartners.com/tag/b2b-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://fusionmarketingpartners.com</link> <description></description> <lastBuildDate>Thu, 03 May 2012 21:16:08 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator><itunes:summary></itunes:summary> <itunes:author>B2B Marketing - Fusion Marketing Partners</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://fusionmarketingpartners.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle></itunes:subtitle> <image><title>B2B Marketing - Fusion Marketing Partners &#187; B2B Marketing</title> <url>http://fusionmarketingpartners.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://fusionmarketingpartners.com</link> </image> <item><title>B2B Direct Marketing &#8211; Importance of the House File</title><link>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/</link> <comments>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/#comments</comments> <pubDate>Mon, 29 Mar 2010 16:13:29 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Database]]></category> <category><![CDATA[B2B Direct Marketing]]></category> <category><![CDATA[B2B List]]></category> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Direct Marketing]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[B2B House File]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1082</guid> <description><![CDATA[What&#8217;s the not-so-secret but often neglected success factor in B2B direct marketing?  Simply this: your in-house prospect list (house file) can be your most important asset in a successful direct marketing operation. And this is equally true whether you are communicating with prospects at their email addresses, physical addresses or telephone numbers.  A house file can vastly decrease your cost of lead and new ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Pricing Strategies in B2B Marketing</title><link>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/</link> <comments>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/#comments</comments> <pubDate>Fri, 12 Feb 2010 18:41:07 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[positioning]]></category> <category><![CDATA[pricing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1020</guid> <description><![CDATA[There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Nine Questions to Develop Your B2B Branding Strategy</title><link>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/</link> <comments>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/#comments</comments> <pubDate>Wed, 27 Jan 2010 13:09:25 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[positioning]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=990</guid> <description><![CDATA[The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?
]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</link> <comments>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/#comments</comments> <pubDate>Wed, 20 Jan 2010 17:16:11 +0000</pubDate> <dc:creator>fusionm1</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Integrated Marketing]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[b2b sales]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</guid> <description><![CDATA[If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>To Blog or Not to Blog? &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/#comments</comments> <pubDate>Mon, 11 Jan 2010 15:41:51 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category> <category><![CDATA[Blogging]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=924</guid> <description><![CDATA[My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Grab the High Ground in B2B Marketing &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/#comments</comments> <pubDate>Tue, 05 Jan 2010 04:30:21 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[value proposition]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=878</guid> <description><![CDATA[Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>In B2B Marketing, Your Brand is Everything (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/#comments</comments> <pubDate>Wed, 09 Dec 2009 21:02:26 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[Sales Leads]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=784</guid> <description><![CDATA[In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated. ]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Shortening the B2B Sales Cycle (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/sales/shortening-the-b2b-sales-cycle-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/sales/shortening-the-b2b-sales-cycle-by-christopher-ryan/#comments</comments> <pubDate>Wed, 02 Dec 2009 22:24:58 +0000</pubDate> <dc:creator>fusionm1</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Sales Leads]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[Marketing Strategy]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=761</guid> <description><![CDATA[I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle?  Naturally, this got a bunch of comments, including from your&#8217;s truly.  Several people remarked on the importance of asking for the order. You&#8217;d be surprised how often salespeople neglect to do this.  A ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/sales/shortening-the-b2b-sales-cycle-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>B2B Marketing and Sales &#8211; Avoid the 7 Deadly Sins (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/7-deadly-sins/</link> <comments>http://fusionmarketingpartners.com/marketing/7-deadly-sins/#comments</comments> <pubDate>Mon, 30 Nov 2009 15:20:27 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[Lead Generation]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=746</guid> <description><![CDATA[The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/7-deadly-sins/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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