Comments on: Are You a Ram or Peacock Marketer? by Christopher Ryan http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/ Mon, 02 Apr 2012 05:24:22 +0000 hourly 1 http://wordpress.org/?v= By: fusionm1http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/comment-page-1/#comment-116 fusionm1 Fri, 05 Feb 2010 22:47:06 +0000 http://fusionb2bmarketing.com/?p=995#comment-116 Right you are Elizabeth. If you practice both pull marketing and push marketing, you should have people who understand both of these disciplines (rams and peacocks).Chris Right you are Elizabeth. If you practice both pull marketing and push marketing, you should have people who understand both of these disciplines (rams and peacocks).

Chris

]]> By: ElizabethLhttp://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/comment-page-1/#comment-115 ElizabethL Fri, 05 Feb 2010 19:51:14 +0000 http://fusionb2bmarketing.com/?p=995#comment-115 Christopher, that peacock-ram image just popped in my head-weird. I agree with you, you can't be as passive as you may feel comfortable with, and you can't be aggressive all the time. This is when I think it's best to have an office full of both peacocks and rams. One person cannot be great at both, but I think its best to have a company full of people who've perfected being a "ram" and others who've perfected being a "peacock" Christopher, that peacock-ram image just popped in my head-weird. I agree with you, you can’t be as passive as you may feel comfortable with, and you can’t be aggressive all the time.
This is when I think it’s best to have an office full of both peacocks and rams. One person cannot be great at both, but I think its best to have a company full of people who’ve perfected being a “ram” and others who’ve perfected being a “peacock”

]]> By: Christopher Ryanhttp://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/comment-page-1/#comment-113 Christopher Ryan Wed, 03 Feb 2010 21:36:53 +0000 http://fusionb2bmarketing.com/?p=995#comment-113 Laura, I can't argue with your logic. We all need to follow the cardinal rule (great pun) and engage in the way that customers like to buy. And most companies will benefit from a blend of both pull and push marketing strategies - in other words they will have to be a blend of peacock and ram. Gee, I wonder what that would look like? Laura, I can’t argue with your logic. We all need to follow the cardinal rule (great pun) and engage in the way that customers like to buy. And most companies will benefit from a blend of both pull and push marketing strategies – in other words they will have to be a blend of peacock and ram. Gee, I wonder what that would look like?

]]> By: Laura McGuirehttp://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/comment-page-1/#comment-112 Laura McGuire Wed, 03 Feb 2010 19:54:11 +0000 http://fusionb2bmarketing.com/?p=995#comment-112 I read with amusement the Rams vs. Peacock analogy. And while I do think we need to take full advantage of digital marketing, I believe the world is more complicated than choosing "push vs. pull"...most often it's both/and.Remember the cardinal (another bird picture) rule of prospect attraction: It's all about how THEY engage/buy. So, how you market/sell must be configured and aligned to how YOUR prospects actually behave in nature vs. how you WISH they would behave, or, how somebody elses prospects behave. IF you can meet revenue goals, capture market share, and keep shareholders happy simply by fanning your "digital feathers" then good for you (and I mean that)! The rest of us need a quiver full of marketing tools--push, pull, traditional, digital. You name it, we love any/all of them IF they let us identify, capture, nurture and close prospect opportunities with good return on investment. I read with amusement the Rams vs. Peacock analogy. And while I do think we need to take full advantage of digital marketing, I believe the world is more complicated than choosing “push vs. pull”…most often it’s both/and.

Remember the cardinal (another bird picture) rule of prospect attraction: It’s all about how THEY engage/buy. So, how you market/sell must be configured and aligned to how YOUR prospects actually behave in nature vs. how you WISH they would behave, or, how somebody elses prospects behave. IF you can meet revenue goals, capture market share, and keep shareholders happy simply by fanning your “digital feathers” then good for you (and I mean that)! The rest of us need a quiver full of marketing tools–push, pull, traditional, digital. You name it, we love any/all of them IF they let us identify, capture, nurture and close prospect opportunities with good return on investment.

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