Expertise and Capabilities

What We Do

Fusion Marketing Partners (FMP) provides outsourced B2B Marketing consulting services to help businesses generate more sales revenue from every dollar invested in people and programs. The result is a framework for generating awareness, qualified leads and revenue that is repeatable and predictable.

How We Do This

Every business, including its market, offering, organization and capabilities is unique. We work within your organization, from the CEO to the stakeholders, as appropriate to create and optimize B2B marketing and sales processes. FMP operates as an outsourced extension of your business operation. We supplement your existing staff to build team performance or as your entire marketing organization, deliver a blended set of skills.

  • Defining the Strategy: FMP understands business strategy, the sales pipeline and driving quarterly results. FMP works with organizations to build an overall marketing strategy that fits the organization and the marketplace.
  • Brand and Messaging Realignment
  • Marketing and Sales Process Alignment
  • The Right Balance of Push and Pull Marketing
  • Creating or Enhancing the Channel Strategy
  • High Performance Marketing and Sales Model
  • The Right Balance of Push and Pull Marketing

  • Executing on Tactics: FMP’s key strength is our ability to execute. We have extensive experience in successfully executing on defined strategies.
  • Delivering a Blend of Key Expertise: With extensive experience ranging from Fortune 1000 companies to successful startups, FMP has a a breadth of talented expertise that knows how to deliver business results. Our key team skills are B2B Marketing focused.
B2B Marketing

  • Chief Marketing Officer (CMO)
  • Marketing Strategy
  • Web Strategy
  • Market Research
  • Social Media
  • Lead Generation
  • Online Marketing
Content and PR

  • PR Strategy
  • PR Execution
  • Content Analysis
  • Business Writing
  • Business Editing
  • Social Media Content
Web & Technology

  • Pull Marketing Tactics
  • Search Engine Optimization (SEO)
  • Web Strategy
  • Website Architecture
  • Website Design
  • Web Development
  • Project Management