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Revenue North Presentations

Thanks for joining us at RevenueNorth in Colorado Springs. We enjoyed meeting the participants and look forward to staying in contact with many of you.

Links:

Strategies for Small Companies to Beat Large Competitors

Your Message Matters – The Mechanics of
Developing a Powerful Brand and Awareness Strategy

How to Create a Killer Web Presence on a Small Budget

Pull Marketing & Social Media:
How to Get Buyers to Come to You

"Content is King" Pay Attention to Copy,
It Will Make or Break You

Generate Qualified Leads

This is our second book in our three-part series on how to generate awareness, leads, and revenue.

Most B2B companies are successful only to the degree they are able to generate leads. Considering the stakes, it beooves you to take lead generation seriously and become a master.

Key Topics

• Just How Many Sales Leads Do You Need?
• Using Conversion Ratios to Perfect the Lead Management Process
• Where to Find Fresh Sales Leads
• Nine Emotional Hot Buttons that Motivate Your Prospects to Actions
• In B2B Marketing, It’s All About the Offer
• Lousy B2B Lead Generation Habits to Avoid

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Drive Market Awareness

Marketing and sales is a continuum, and it starts with awareness. Business decision-makers are much more likely to buy from a company they are already familiar with, particularly if that company is known to be very good at what the purchaser happens to need at the moment. Download now to learn powrerful strategies in building brand awareness.

Key Topics

• Why a Great Brand Promise is a Critical Factor in Your B2B Marketing Success
• PUSH Marketing vs. PULL Marketing: Which Should You Pursue?
• How to Use Social Media to Build Awareness: Pace Yourself!
• Five Rules for B2B Public Relations Success
• Outside-the-Box B2B PR Strategies
• How to Expand Your Circle of Marketing Influence

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Your brand is extremely important. It is the place your company occupies in a customer or prospect’s mind when he or she thinks about you. Your brand should be clear, concise, and differentiated, representing your strengths in the marketplace.

The Challenges

1. Do your prospects understand your unique strengths?
2. Is your brand: clear, concise, and differentiated?

Takeaways

1. Criteria to better assess your brand.
2. Action steps you can take to define or redefine your brand.

As a strategic business asset, your website is a critical B2B Marketing and Sales tool. This webinar looks at the website as a lead generation tool, converting visitors to business leads.

The Challenges

1. Is your website getting and keeping the attention of your prospects and customers?
2. Are you capturing a large quantity of highly qualified leads as a result of your strong website performance?

Takeaways

1. Assess your website as a business asset
2. 7 tactics to improve your website as a marketing and sales tool

It’s not an accident that potential prospects find you on the web. This webinar presents pull marketing and social media strategies that attract prospects to your website to learn about your solutions. Learn specific tactics to engage and draw your target market to find you.

The Challenges

1. Are your prospects finding you?
2. Is your company consistently attracting a growing list of low cost leads?
3. What are the best ways for your business to leverage the power of social media?

Takeaways

1. Know your ideal prospect and where they reside on the web
2. Prioritizing your prospecting options
3. Pull marketing don’ts
4. 7 ways to leverage social media
5. A winning social media map

Are you closing the deals you should be closing? Is your sales process efficient and effective? This webinar by Jim Franklin and Jim Mooney, two highly successful sales veterans, focuses on tactics to maximize your sales rates and revenue,

The Challenges

1. Effective utilization of sales enablement processes and technology to manage and track the sales process

Takeaways

1. Importance of delivering the right information at the right time
2. Key metrics to track and measure throughout the sales cycle
3. Nominal improvement to key measurement components will drive additional revenue.

Sales and marketing have always had an interdependent releationship. Each department needs the other to achieve success, yet they are quick to point to each other when things are not going well. Typical challenges include:

• Conflict between Sale and Marketing
• Ineffective end-to-end Sales and Marketing Processes
• Poor working relationships result in failure to meet lead and revenue goals

This white paper addresses specific actions to help bridge the gap, including:

• How to build good relationships that work
• How to define and quantify the Marketing to Sales handoff
• A hallmark of successful organizations is both synchronized and optimized Marketing and Sales

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CRM has many uses and benefits, but one of the most important is the ability to align and optimize every part of the end-to-end marketing and sales process. This powerful 60-minute webinar will cover:

1. How to close the gap that exists between sales and marketing.
2. What sales really needs from marketing and how to create an effective service level agreement (SLA).
3. Ways to ensure that all relevant prospect and customer details are captured.
4. How to use CRM to nurture prospects and efficiently move them through the process.
5. How to synchronize and optimize marketing and sales for better results at every stage.
6. The best ways to report on marketing and sales results.
7. Real-world examples and demonstration of how companies use Microsoft CRM to optimize both marketing and sales.

We cannot overstate the importance of having a clear, compelling, and differentiated brand. And what do we mean by "brand"? Simply, your brand is the place your company occupies in a prospect or customer’s mind when they think about you. It differentiates you in the marketplace.

This paper will walk you through the six steps to building your brand. And we introduce critical principles to that successful brand you create.

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