Welcome to FusionMarketingPartners.com member resources. Here you will find a growing list of free resources to help accelerate your own B2B marketing program.
You may want to bookmark this page to come back for new resources.
![]() | Revenue North PresentationsThanks for joining us at RevenueNorth in Colorado Springs. We enjoyed meeting the participants and look forward to staying in contact with many of you. Links: Strategies for Small Companies to Beat Large Competitors |
eBook – C-Level Guide to Growing Awareness, Leads and Revenue: Powerful B2B Marketing Strategies to Generate Qualified Leads | |
![]() | Generate Qualified LeadsThis is our second book in our three-part series on how to generate awareness, leads, and revenue. Most B2B companies are successful only to the degree they are able to generate leads. Considering the stakes, it beooves you to take lead generation seriously and become a master. Key Topics
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Powerful B2B Marketing Strategies to Drive Awareness | |
![]() | Drive Market AwarenessMarketing and sales is a continuum, and it starts with awareness. Business decision-makers are much more likely to buy from a company they are already familiar with, particularly if that company is known to be very good at what the purchaser happens to need at the moment. Download now to learn powrerful strategies in building brand awareness. Key Topics
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| Webinar – Create a Compelling Brand Promise: Six Steps to Beat the Competition | |
Your brand is extremely important. It is the place your company occupies in a customer or prospect’s mind when he or she thinks about you. Your brand should be clear, concise, and differentiated, representing your strengths in the marketplace. The Challenges
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| Webinar – Proven Website Tactics to Maximize Awareness, Convert Leads and Drive Revenue | |
| You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here. | As a strategic business asset, your website is a critical B2B Marketing and Sales tool. This webinar looks at the website as a lead generation tool, converting visitors to business leads. The Challenges
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| Webinar – Pull Marketing and Social Media Techniques: Those that Work (and Those that Don’t) | |
| You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here. | It’s not an accident that potential prospects find you on the web. This webinar presents pull marketing and social media strategies that attract prospects to your website to learn about your solutions. Learn specific tactics to engage and draw your target market to find you. The Challenges
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| Webinar – Finishing Strong: Maximize Close Rates and Revenue | |
| You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here. | Are you closing the deals you should be closing? Is your sales process efficient and effective? This webinar by Jim Franklin and Jim Mooney, two highly successful sales veterans, focuses on tactics to maximize your sales rates and revenue, The Challenges
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| Whitepaper – Bridging the Gap Between Sales and Marketing | |
![]() | Sales and marketing have always had an interdependent releationship. Each department needs the other to achieve success, yet they are quick to point to each other when things are not going well. Typical challenges include:
This white paper addresses specific actions to help bridge the gap, including:
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| How to Use CRM to Quickly Bridge the Gap Between Sales and Marketing | |
| You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here. | CRM has many uses and benefits, but one of the most important is the ability to align and optimize every part of the end-to-end marketing and sales process. This powerful 60-minute webinar will cover:
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| Six Steps to Position Your Company For Greatness | |
![]() | We cannot overstate the importance of having a clear, compelling, and differentiated brand. And what do we mean by "brand"? Simply, your brand is the place your company occupies in a prospect or customer’s mind when they think about you. It differentiates you in the marketplace. This paper will walk you through the six steps to building your brand. And we introduce critical principles to that successful brand you create. |





