eBook Generating Market Awareness

Powerful B2B Marketing Strategies to Drive Awareness

"Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation."
Peter Drucker

Business executives often express the desire (desperation!) for more leads and more revenue. What they don’t realize is that marketing and sales is a continuum, and it starts with awareness. Business decision-makers are much more likely to buy from a company they are already familiar with, particularly if that company is known to be very good at what the purchaser happens to need at the moment.

The good news is that prospects who are already aware of you are much more likely to buy quickly and with less price-sensitivity than those who are unaware. How can you argue with shorter sales cycles, higher close rates and greater profit margins? This is what you can get when you put emphasis on building your brand image, brand position and marketing awareness.

Metrics-driven analysis shows time and again that prospects who are already aware of you are much more likely to buy quickly and with less price-sensitivity than those who are unaware.

Download this eBook now to learn more about these and other topics:

b2b marketingWhy a Great Brand Promise is a Critical Factor in Your B2B Marketing Success.

b2b marketingPUSH Marketing vs. PULL Marketing: Which Should You Pursue?

b2b marketingHow to Use Social Media to Build Awareness: Pace Yourself!

b2b marketingFive Rules for B2B Public Relations Success.

b2b marketingOutside-the-Box B2B PR Strategies.

Download this first e-book to understand the overall concepts, plus specific and actionable strategies and tactics that are designed to help you generate much more attention and interest for your organization. Learn how brand perception and awareness help drive the qualified leads you need to systematically improve your company’s revenue performance.

Get the Three Book Series:
C-Level Guide to Growing Awareness, Leads and Revenue

Look for the entire series:

b2b marketingBuilding Awareness: making the maximum number of potential
buyers aware of your unique and defensible brand promise.

b2b marketingGenerating Leads: converting that awareness into permission-based
responses.

b2b marketingDriving Revenue: nurturing these leads and turning as
many as possible into customers.