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The sales organization has its own marketing plan and marketing budget. The marketing organization is scrambling to meet its numbers. These and many other organizational conflicts directly affect a company’s bottom line.
This webinar, presented on behalf of ArcherPoint, addresses CRM and its role in effectively bridging the gap between sales and marketing.
This webinar is for you, especially if you want to learn about the following topics:
- How to close the gap between sales and marketing.
- What sales needs from marketing and how to create an effective Service Level Agreement (SLA).
- How to use CRM to nuture and qualify prospects.
- How to synchronize and optimize marketing and sales for better results at every stage.