Comments on: To Blog or Not to Blog? – by Christopher Ryan http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/ Thu, 12 May 2011 09:16:57 +0000 hourly 1 http://wordpress.org/?v= By: John Leavyhttp://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/comment-page-1/#comment-110 John Leavy Mon, 01 Feb 2010 15:58:20 +0000 http://fusionb2bmarketing.com/?p=924#comment-110 Chris,I guess another reason not to blog would be that your ideal prospects are not into reading blogs...we need to spend our resources ... in this case "time" ... wisely. Perhaps a podcast or slideShare presentation might be a better fit to attrtact prospects. Thanks for your insight. Chris,

I guess another reason not to blog would be that your ideal prospects are not into reading blogs…we need to spend our resources … in this case “time” … wisely. Perhaps a podcast or slideShare presentation might be a better fit to attrtact prospects. Thanks for your insight.

]]> By: Christopher Ryanhttp://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/comment-page-1/#comment-65 Christopher Ryan Mon, 11 Jan 2010 18:40:52 +0000 http://fusionb2bmarketing.com/?p=924#comment-65 Anne, thanks for your comments, especially the one about how some people think blogging is free marketing. Anyone who has spent time with any social media quickly discovers that, while there may not be an outside media fee, there is certainly a cost to be paid in time and energy. And of course there is the opportunity cost - what you could be doing instead of blogging. But those who commit to the process will usually find that their time turns out to be a wise investment. Anne, thanks for your comments, especially the one about how some people think blogging is free marketing. Anyone who has spent time with any social media quickly discovers that, while there may not be an outside media fee, there is certainly a cost to be paid in time and energy. And of course there is the opportunity cost – what you could be doing instead of blogging. But those who commit to the process will usually find that their time turns out to be a wise investment.

]]> By: Anne Marsdenhttp://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/comment-page-1/#comment-64 Anne Marsden Mon, 11 Jan 2010 16:30:18 +0000 http://fusionb2bmarketing.com/?p=924#comment-64 Christopher, I wholeheartedly agree. As a B2B Marketing professional, I also have a measured view of blogging as a marketing tool. Like most marketing programs - you shouldn't start it unless you are committed to it (with the appropriate resources, not just conceptually) and you have realistic expectations of what you will get out of it.Unfortunately many companies think a blog is "free" marketing. Your time, or that of your hired marketing person, is far from free. And the return from investing in a blog comes over the long haul - unless you have a hidden talent for writing about your business, and as you pointed out, your industry is large enough to create a sizable readership base.The real return for a blog comes from 1) creating a stronger bond with your community, 2) creating a vehicle for exchange and dialogue, and 3), increasing your prospect base by contributing to your search engine page rankings.None of these happen over night. So if you can't be sure that you can stick with it, or you lack the ability to write convincingly on your subject, then keep that tool in the bag and leverage the other marketing tools to your best advantage. Christopher, I wholeheartedly agree. As a B2B Marketing professional, I also have a measured view of blogging as a marketing tool. Like most marketing programs – you shouldn’t start it unless you are committed to it (with the appropriate resources, not just conceptually) and you have realistic expectations of what you will get out of it.

Unfortunately many companies think a blog is “free” marketing. Your time, or that of your hired marketing person, is far from free. And the return from investing in a blog comes over the long haul – unless you have a hidden talent for writing about your business, and as you pointed out, your industry is large enough to create a sizable readership base.

The real return for a blog comes from 1) creating a stronger bond with your community, 2) creating a vehicle for exchange and dialogue, and 3), increasing your prospect base by contributing to your search engine page rankings.

None of these happen over night. So if you can’t be sure that you can stick with it, or you lack the ability to write convincingly on your subject, then keep that tool in the bag and leverage the other marketing tools to your best advantage.

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