http://fusionmarketingpartners.com/marketing/the-ideal-prospect-by-john-leavy/ Thu, 12 May 2011 09:16:57 +0000 hourly 1 http://wordpress.org/?v= http://fusionmarketingpartners.com/marketing/the-ideal-prospect-by-john-leavy/comment-page-1/#comment-20 fusionm1 Fri, 20 Nov 2009 23:55:00 +0000 http://fusionb2bmarketing.com/?p=742#comment-20 John, good post. Everyone has a different definition of the ideal prospect but the fact is, in the B2B world, you can have multiple prospects from the same company, all of whom have a role in the sales process. For example, even if you have the blessing of the line of business manager, a sale can be killed because the CFO or COO has never heard of you. This is why it is important to target all the buying influences, each with the appropriate message. John, good post. Everyone has a different definition of the ideal prospect but the fact is, in the B2B world, you can have multiple prospects from the same company, all of whom have a role in the sales process. For example, even if you have the blessing of the line of business manager, a sale can be killed because the CFO or COO has never heard of you. This is why it is important to target all the buying influences, each with the appropriate message.

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