Fusion Marketing Press Launches Unstoppable B2B Marketing and Sales Book
New marketing book introduces Fusion Marketing concepts and next level lead generation techniques.

Colorado Springs, CO, November 17, 2009 – CEOs, marketing managers, PR practitioners, sales departments and business owners who need to jumpstart their marketing and sales efforts benefit from How to Create an Unstoppable Marketing and Sales Machine. The fourth book written by Christopher Ryan, a widely known expert in business-to-business marketing, outlines strategies and tactics that help any organization decisively impact their sales and profitability.
“With this book, I share what I’ve learned over 25 years in the B2B marketing world,” said Christopher Ryan, Founder and Managing Director of Fusion Marketing Partners. “Any professional who puts the Fusion Marketing concepts into action creates a strong connection between the marketing and sales departments and transform the lead generation and sales process.” Ryan formerly held senior marketing positions at Stellent, PeopleSoft, Sybase, SpringCM and Group 1 Software.
How to Create an Unstoppable Marketing and Sales Machine enables marketing professionals to identify what’s working and not working in their processes, produce massive awareness, effectively employ social networking techniques and generate qualified leads on a tight budget. “When it comes to generating more revenue for your business, it’s about having the right marketing and sales model,” notes Ryan. “And these models must be aligned and based on what is working today.”

How to Create an Unstoppable Marketing and Sales Machine is available for $19.95 Softcover and $13.95 eBook at www.FusionMarketingPartners.com. It is also available at Amazon.com. For a review copy, call Laura Ettinger at +1 719-231-7202 or email [email protected]

Follow Christopher Ryan and the Fusion Marketing Partners Team:
Blog: FusionMarketingPartners.com/blog
Twitter @CRyanFusionMkt
LinkedIn: www.linkedin.com/in/chrisryanfusionmarketing