Comments on: Grab the High Ground in B2B Marketing – by Christopher Ryan http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/ Tue, 27 Jul 2010 21:28:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Nancy Reed http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/comment-page-1/#comment-62 Nancy Reed Tue, 05 Jan 2010 20:27:22 +0000 http://fusionb2bmarketing.com/?p=878#comment-62 Christopher... This was one of my favorite articles that you have written thus far! You couldn't have described the importance of defining one's company, value proposition and brand better! The devil is in the details and so many companies don't put enough upfront effort into determining who they are, what they mean to their customers, what they promise to deliver and ensure everyone in the company with potential contact with a customer, can confidently and correctly promote the intended brand promise. I was ready to jump up and go seize a mountain, market or something! Christopher…

This was one of my favorite articles that you have written thus far! You couldn’t have described the importance of defining one’s company, value proposition and brand better!

The devil is in the details and so many companies don’t put enough upfront effort into determining who they are, what they mean to their customers, what they promise to deliver and ensure everyone in the company with potential contact with a customer, can confidently and correctly promote the intended brand promise.

I was ready to jump up and go seize a mountain, market or something!

]]> By: Annie Eissler http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/comment-page-1/#comment-61 Annie Eissler Tue, 05 Jan 2010 19:41:50 +0000 http://fusionb2bmarketing.com/?p=878#comment-61 Great reminders Chris.While getting the brand promise right takes work up front (and sometimes tough decisions to be made), it more than pays off down the road in many, many ways. Great reminders Chris.While getting the brand promise right takes work up front (and sometimes tough decisions to be made), it more than pays off down the road in many, many ways.

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