Comments on: Pricing Strategies in B2B Marketing http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/ Tue, 27 Jul 2010 21:28:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: fusionm1 http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/comment-page-1/#comment-118 fusionm1 Fri, 12 Feb 2010 22:50:03 +0000 http://fusionb2bmarketing.com/?p=1020#comment-118 Bill, your points are well taken. I agree that even in a business-bo-business sale there is an emotional component, but probably less so when someone is spending company money instead of their own. But the really important thing is to determine how your own buyers purchase - and what it is that they value enough to pay you a decent price for. Bill, your points are well taken. I agree that even in a business-bo-business sale there is an emotional component, but probably less so when someone is spending company money instead of their own. But the really important thing is to determine how your own buyers purchase – and what it is that they value enough to pay you a decent price for.

]]> By: Bill Petro http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/comment-page-1/#comment-117 Bill Petro Fri, 12 Feb 2010 21:37:54 +0000 http://fusionb2bmarketing.com/?p=1020#comment-117 Chris, Great post! I'd tweak #3 a bit: everyone buys for both reasons. People tend to make their decision emotionally, but have to justify it rationally. This speaks to the value of financial justification. In business, the price tag is bigger, and the justification may need to be made to the CFO. For consumers, there's the $300 rule. Anything above that amount has to be justified to the spouse. Chris,

Great post!

I’d tweak #3 a bit: everyone buys for both reasons. People tend to make their decision emotionally, but have to justify it rationally.

This speaks to the value of financial justification. In business, the price tag is bigger, and the justification may need to be made to the CFO.

For consumers, there’s the $300 rule. Anything above that amount has to be justified to the spouse.

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