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	<title>B2B Marketing - Fusion Marketing Partners</title>
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		<title>Do You Need a Coach to Be Successful in B2B Marketing? – by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing/do-you-need-a-coach-to-be-successful-in-b2b-marketing-%e2%80%93-by-christopher-ryan/</link>
		<comments>http://fusionmarketingpartners.com/marketing/do-you-need-a-coach-to-be-successful-in-b2b-marketing-%e2%80%93-by-christopher-ryan/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 19:51:29 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b success]]></category>
		<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=1041</guid>
		<description><![CDATA[I read a posting by Patrick McClure at the Sales Lead Management website titled The First Fundamental of Success: Get a Coach. McClure points out that every Olympic athlete has a coach and this is one of the reasons why they are able to obtain such high levels of performance.  So how does coaching apply [...]]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/marketing/do-you-need-a-coach-to-be-successful-in-b2b-marketing-%e2%80%93-by-christopher-ryan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Push Marketing vs. Pull Marketing by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing-strategy/push-marketing-vs-pull-marketing/</link>
		<comments>http://fusionmarketingpartners.com/marketing-strategy/push-marketing-vs-pull-marketing/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 22:12:14 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Pull Marketing]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=1037</guid>
		<description><![CDATA[I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the B2B Marketing Services Industry Broken? &#8211; by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/</link>
		<comments>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 16:39:08 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[B2B]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=1028</guid>
		<description><![CDATA[I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the [...]]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pricing Strategies in B2B Marketing</title>
		<link>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/</link>
		<comments>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 18:41:07 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=1020</guid>
		<description><![CDATA[There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are You a Ram or Peacock Marketer? by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/</link>
		<comments>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:45:00 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=995</guid>
		<description><![CDATA[I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the &#8220;push&#8221; model to the &#8220;pull&#8221; model of marketing.  Laura [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Nine Questions to Develop Your B2B Branding Strategy</title>
		<link>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/</link>
		<comments>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 13:09:25 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=990</guid>
		<description><![CDATA[The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products? 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</link>
		<comments>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:16:11 +0000</pubDate>
		<dc:creator>fusionm1</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[b2b sales]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</guid>
		<description><![CDATA[If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can [...]]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrate B2B Marketing or Die &#8211; by Lee Ann Fleming</title>
		<link>http://fusionmarketingpartners.com/social-media/integrate-b2b-marketing-or-die-by-lee-ann-fleming/</link>
		<comments>http://fusionmarketingpartners.com/social-media/integrate-b2b-marketing-or-die-by-lee-ann-fleming/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:26:23 +0000</pubDate>
		<dc:creator>Lee Ann Fleming</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=950</guid>
		<description><![CDATA[Marketing, sales, public relations and corporate social networks must all work together as a strategic whole in order to be effective.]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/social-media/integrate-b2b-marketing-or-die-by-lee-ann-fleming/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Do Social Media Marketing? &#8211; by Bill Petro</title>
		<link>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/</link>
		<comments>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:00:48 +0000</pubDate>
		<dc:creator>billpetro</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=772</guid>
		<description><![CDATA[My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:

How do we [...]]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>To Blog or Not to Blog? &#8211; by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/</link>
		<comments>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:41:51 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://fusionmarketingpartners.com/?p=924</guid>
		<description><![CDATA[My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you [...]]]></description>
		<wfw:commentRss>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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